Uber to sell cannabis to customers 😳

In this solo commentary, Rob Moore reports that Uber Eats is beginning to list cannabis for pickup and delivery in Ontario, Canada, through a partnership with retailer Tokyo Smoke. He outlines the regulatory backdrop—cannabis has been legal for recreational use since 2018, but delivery remains illegal—yet Uber is testing a model where customers order cannabis via a dedicated section in the app and pick it up at a store, with drivers handling the hand‑off. Moore cites market data (Canada’s cannabis market valued at $4 bn, projected to reach $6.7 bn by 2026) and speculates on future expansion as laws evolve. He then distills six business lessons: (1) evolve with industry disruption, (2) actively hunt opportunities, (3) leverage regulatory change, (4) use platform reach for distribution, (5) be disruptive and take risks, and (6) embrace online/home‑based business models. Throughout, he intersperses humor, calls to share the video, and promotional links to his own financial‑education resources.
Chapters
Uber are now delivering cannabis, marijuana, weed, whatever you want to call it. This is, I think, some quite big breaking news. I'm going to share with you, um, the details of Uber now delivering cannabis in Uber Eats. I've actually got about 6 what I think are very valuable business lessons from this that I'll share with you at the end of this content as well. So this is really interesting. Uber is making its first foray into the marijuana market as Uber Eats in Ontario, Canada will soon be able to deliver, and cannabis can be ordered on the Uber Eats app. So you can order some marijuana on the Uber Eats app, and then I reckon Uber Eats will do well out of that because Apparently when you have some cannabis and marijuana, you get really hungry, and then you're gonna go back on the Uber Eats app and you're gonna order a frickin' shit ton more. Although I wonder if the delivery times will get a bit slower now this has happened. But look, I do think there are some serious business lessons here. Please hit the share button because I'm actually gonna go into this in a bit of detail. I like to address these topical events. In business, entrepreneurship, money, and these moral dilemmas in society that I think are really important. So get this, demand for cannabis products grew significantly last year as people were stuck at home during lockdowns. Yeah, no shit. All right, so at the moment this is launched in Ontario, Canada, where marijuana's been legal now for I think about 3 years. Customers will be able to place orders in a dedicated located section of the Uber Eats app for cannabis retailer Tokia Smoke and then pick them up at a nearby store. So the driver's gonna go to the store, pick up the marijuana. Oh, he's gonna get there very slowly to the delivery, and then people are going to be able to have their marijuana at home, and then they're going to get completely baked, and then they're going to order shitloads more on, um, Uber Eats. So maybe this is a pretty smart move for Uber Eats. Now, um, Elon Musk said, um, drug dealers know more, more about business than 90% of entrepreneurs and teachers, etc. Good captive market here. So, um, again, I've got some lessons I'm going to share with you about this. Um, I'll finish with those. I've got 6 lessons because I think there's actually some really cool stuff behind this. Um, Uber Refused to be drawn into whether they'll be rolling out the offering across Canada and the US. The Canada marijuana market is $4 billion, £3 billion a year. Uber Eats users will have to verify their age on the app and then will be able to pick up the orders within an hour, the company said. Under Canadian law, although marijuana use has been legal since 2018, it's still illegal to deliver it. So Uber, pretty disruptive company, went and disrupted black cabs and taxis, and now they're coming in disrupting the delivery of marijuana. Delivery of marijuana is still illegal in Canada even though it's legal, and Uber Eats are coming in and disrupting, which is one of my business lessons at the bottom. Uber has had its sights set on the booming cannabis market for some time. Woo! So despite the sale of cannabis for recreational use booming, becoming, sorry, legal in Canada 3 years ago, illegal producers still control a large share of the sales. This is something that the government has been trying to remedy. So do you think maybe there's a play here with the government behind the scenes partnering up? I mean, if the government partnered up with Uber and other firms and some legitimate firms like Tokyo Smoke, maybe they can get control of the legal market. I mean, What do you think? Do you think marijuana should be legal? Do you think there's a good argument that it would, um, help make it safe and stop these black markets? Let me know what you think. Okay, Canada's cannabis market is forecast to continue expanding in the coming years with the industry research, with sales expected to be $6.7 billion by 2026. Booming market, captivating— captivated market. Um, good, good repeat business. All right, we will continue to watch regulations and opportunities closely, market by market, and as federal and local laws evolve, we will explore opportunities with merchants who operate in other regions. This was from an Uber spokesperson. So it looks like Uber are going to try and get in on the global marijuana market as and when laws become more relaxed and marijuana becomes legal to buy, legal to use, legal to deliver and distribute. It looks like it's going that way. Very disruptive indeed. Okay, so I'm going to share with you 6 business lessons from this. Please hit the share button because like I said, I like to address these topical discussions and get the lessons for start and scale-up entrepreneurs and people who want to make more money and make a difference and get better financial knowledge and experience. All right, great. So the breaking news is Uber is entering the marijuana market. With Uber Eats in Ontario where you can order and deliver marijuana on Uber Eats app. Right, so I think the business lessons are number one, business evolves, you've got to evolve with it. Let's be honest, taxis became pretty lazy. They got disrupted by Uber, and Uber actually increased the service, increased the speed, reduced the friction, increased the ease. And of course, black cab drivers They got really, really hit. Normal taxi driving firms and services got really hit. And now Uber are coming after the marijuana market. So as marijuana more legalizes across the world, Uber are in. So Uber are evolving with business evolution. The world evolves, business does too. The metaverse and this creator economy we're all in could completely disrupt retail businesses. COVID has completely disrupted physical businesses. So evolve or die, disrupt or be disrupted. Lesson number 2: you've got to look for the opportunity. Opportunities are everywhere— the creator economy, the metaverse, NFTs, etc. Um, you know, becoming a creator and leveraging social media and building an online personal brand and moving your company online and doing global seminars and education and training. You must look for the opportunity because many businesses have been hit hard in lockdown, and there's probably a recession coming. There's probably a massive tax hike coming. All right, number 3 is regulations change in business and law, and as they change, they hurt some but benefit others. Regulation can be good because it stops the Wild West, but it can be bad because it can be a sledgehammer to crack a nut. So as regulations change, you can benefit as a business owner. So are you leveraging regulatory changes like Uber are with the releasing of the legality of cannabis and marijuana? Cannabis and marijuana. Okay, number 4: when you have a platform, you have reach and distribution. So Uber would never be able to get into the marijuana market and leverage it if they didn't already have Uber Taxis and then Uber Eats. Uber have massive distribution, which means they can launch new products, new services, new deliveries, and reach billions of people. Facebook bought WhatsApp. Facebook became Meta. Facebook bought Instagram because they were buying distribution and leverage and reach. Once you have distribution and leverage and reach and following, you can launch new products and new services and make them go wild and grow from a standing start because you have distribution. Uber have distribution. Uber already have all the distribution markets for Uber Eats. So putting marijuana as a product on, they've done all the hard work to have all the distribution. This is a good business lesson. Number 5, be disruptive and take some risks. Uber were very disruptive and took some risks and had a lot of opposition when they disrupted the taxi market. They're gonna get a lot of opposition Now they're getting involved in cannabis and marijuana delivery. But maybe you should be a bit more disruptive. Maybe you should take a few more risks if you really want to grow your business. And then number 6, home-based business, home-based working, internet-based businesses. This is the future. And the metaverse and the creator economy and all social media now online and NFTs and cryptocurrencies, these could make physical and retail businesses obsolete. So they are my 6 lessons on business from Uber Eats going into the marijuana market. If you found this content useful, please hit the share button. Do it now because I want to get the message out to the masses that you can start and scale your business, get better financial knowledge and education. I'm going to do a quick summary now for those of you that tuned in but didn't see the start. But before I do, I have a gift for you. If you go to robmoore.com/mm That's robmoore.com/mmm. I have many money and finance related articles and pieces of content there waiting for you. So I'll tell you what's there. You have my, um, new book, Increase Your Fees with Ease. You'll get that free when it's live. You'll get it before anybody else on a digital copy. I have my 17 Habits of Billionaires deep dive article I wrote. You'll get free access to that. I wrote for a major newspaper in the UK, 12 Ways to Save £12,000 a Year, um, in— by budgeting better. You'll get access to that article. I wrote an article for Forbes called The 9 Misconceptions of Money the Masses Don't Know. You'll gain access to that as well. So I put the link at the bottom. Go to robmoore.com. Www.robmoore.com/mmm and grab all those gifts from me for free. I've interviewed 16 billionaires. You'll gain access to all those interviews. I have about 250 episodes of money-related content. You'll gain access to all of those at www.robmoore.com/mmm, as in make more money. A gift from me to you for free as a thank you. All right, cool. Quick summary then. Hit the share button. Because I want to get this message out to the masses. Anyone can be an entrepreneur. We need to be a bit more disruptive, a bit more creative, and Uber are just that. So Uber are now in the cannabis market, the marijuana market, um, and they have now a section on their app in Ontario, Canada. I guess that's the test. I guess they'll scale it out as they can, where you can order cannabis on Uber Eats. I think this is genius. Order cannabis on Uber Eats, get your delivery, get baked, and then order a shitload more food on Uber Eats. Boom! Uber, you geniuses. All right, demand for cannabis products grew significantly last year as people were stuck at home in lockdown. Tokyo Smoker, the retailer that partnered with Uber Eats— you know, my guess is cannabis and marijuana is probably going to become more legal in more states, in more countries. Let me know what you think, if that's a good thing or a bad thing. Now, if it does, there's massive business opportunities. Before you ask, I'm not planning on getting in on the cannabis and marijuana business. I know nothing about it, not even tried it. Um, but I think that, you know, as regulations change, huge opportunities arise. Um, Uber seemed to want to disrupt the space and seem to want to help with the legalization of cannabis and marijuana. Of course they do. They could earn billions out of this. Um, it does look like, um, governments are trying to control the illegal production, and it becoming legal across the world is one way that that could happen. The cannabis market is $4 billion, expected to go to nearly $7 billion by 2026. Um, and I've got 6 business lessons from this for you. Please hit the share button and so we can share these business lessons with other people that you know and like and that follow you. Lesson number 1: business evolves, you must evolve with business. Um, it's evolve or die, especially in the fast-changing world of post-COVID and pre-metaverse and, you know, more home-based working. Number 2: you've got to look for the opportunity. You can't wait for the opportunity to fall in your lap, you've got to look for it. And look what Uber have done, they've grabbed an opportunity and they're putting and marijuana on their Uber Eats app. Number 3, regulations change all the time. Laws get more lax or more strict. Um, overregulation ruins the market, underregulation keeps it Wild West. So as regulations change, you can see the opportunity and you can make it benefit you like Uber Eats have with, of course, now cannabis and marijuana becoming legal in some states and cities. Number 4, you need to build a platform because when you have platform, you have distribution and leverage. If Uber had no platform and couldn't reach millions or billions of people, this would be no move they could make. But once you have a following and reach and distribution, then you have leverage and you can launch new products and services. Facebook into WhatsApp into Instagram into the metaverse. So build your platform because then you can launch multiple products and get distribution maybe across the world. Number 5, be disruptive and take risks. And let's be honest, Uber are a great example of that. And number 6, home-based working, the internet, um, online universes and metaverses and Internet 3.0s and Web 3.0s and the creator economy and multiple social media channels. If you're not earning most of your money now online, and if you're not reaching a global audience online, you're probably falling behind. And I think that retail and local and mom-and-pop and brick-and-mortar businesses They've already been hit so hard in COVID. I think they're just going to get punched and kicked. The metaverse with people just living online in a 3D universe, I mean, that could absolutely kill local and physical and retail businesses. You have been warned. So thanks for tuning in. Make sure you do share the video, um, just because I want to get this message out to the masses. I'd love to know your thoughts in the comments. You may notice I do go in the comments I do engage in the chat. One, should marijuana be legal in all countries and states? Will that help the illegal market? Are there downsides of that? Two, what do you think of Uber Eats now delivering marijuana? Um, and then what do you think of my 6 business lessons of the evolution of business and how you can leverage it? I'll see you in the comments. And also, don't forget, if you go right now to Rob Moore www.robmorrison.com/mmm. You can get all my money-related gifts and bonuses. Increase Your Fees with Ease book, when it's finished in digital form. 17 Habits of Billionaires and the 9 Misconceptions of Money the Masses Don't Know, and many other deep dive articles like that. 16 billionaire interviews, over 200 episodes related to money, and weekly content on money. Know more, make more, give more. Make money and make a difference. I'll see you at Rob Moore www.matt.co.uk/mm. Thanks for tuning in. See you later, and I'll see you in the comments.










