Rob Moore spent seven figures testing AI in his company and watched 500 AI-generated ads get flagged as scams in the UK. He argues AI cuts both ways: it scales work but erodes human skills, so use it for research and routine tasks, not premium client relationships.
Warning: before you use AI or go deep, watch this. I've invested now more than 7 figures and 3 years and thousands of my staff hours into AI. I can't think of a piece of software we haven't tried, a tool, an agent, an agency. And honestly, a lot of it is shit. A lot of it doesn't work, or version 78.2 works. When people use AI for content, I think that can be really bad for your brand. When they use AI to write articles and posts for LinkedIn and SEO, that can be really bad for your reach. And you can get de-reached. I think if you use visual AI for content, if you are, if you're already known, that can be really bad. So for example, we launched 500 AI ads. So I did a 2-minute script. We launched 500 AI ads. You'd think, wow, like game-changing. Except everyone kept reporting it as a scam because I'm well known in the UK and they could see it wasn't me. So what we learned was we shouldn't have done that. Doing it in the US or countries where I'm not as well known, fine, but not in the UK. So that, that hurt us. So here's my warning. AI has equal upside and downside. If you use AI too much in your research, it makes you dumb. If you don't use it enough, you're getting— you're falling behind. So I'll give you an example. Um, do you know your mum, your dad, your husband, your wife, and your kids' phone numbers? I bet you do not, and that's a real problem. So you can't even remember a phone number. Do you remember when you used to read a map and you had really good sense of direction? Now you have no sense of direction at all. So sat nav made us stupid. Our phones made us stupid. And actually, what's smarter is the technology, not us. And we have to be really careful that we don't let AI do the same. AI is going to make us stupid, and we're going to give away all the power and the autonomy to AI. Humanity is going to become more useless. AI is going to become more useful. So there are some downsides. However, the upsides are if you use AI for research and then you add your tone and personality and uniqueness for all of your content, it's fucking brilliant. If you use AI to engage— AI call outbound calls to engage colder leads, but for your warmer clients, you're always personal. You're going to win big if you create more experience on the one, one side, like face-to-face, personal, high-ticket, bespoke, curated, and individualized. But then on the scale and the leverage, you use AI, you use software and systems and processes, then you're going to win big. And people don't get it. They're doing all the wrong things well and all the right things they're not doing at all. And so this is why I'm going to do an AI Zoom class. I'm going to bring in my two top AI experts and each one of them are going to share the best three ways they believe you, not just me and my 100 staff, but you can monetize AI. I'm going to ask them everything they tested that didn't work so you can avoid a costly load of mistakes. We've invested seven figures and burned through a load of cash and thousands of staff hours. So we're going to show you what to avoid, where it doesn't work, which a lot of people aren't telling you, and then where it does. So if you'd like to jump on this Zoom, then, um, I'll cover your cost of the Zoom because I already have the account, already pay for it. The link is robmoore.live/sunday. robmoore.live/sunday. I wonder if you can guess what day it is. No recordings, no replays, I'm afraid, unless you're a Money.School member. But we've stumbled upon a few things that are working so well in AI, and I realize my competitors aren't doing this. I realize many of my competitors are doing the wrong things very well and depersonalizing their brand. And like I said, we made a mistake because we ran about 500 AI ads of me but, um, all my followers and fans started reporting them as fake and scam when they weren't. But how do you know unless you try? And with any— anything that's really new, it has upsides and downsides. So the internet, when it was new, connected us across the globe, but it also connected us to get scammed across the globe. Do you remember when you used to get those Nigerian email scams? And they used to work 30 years ago. So, um, you know, you are the recipient of $15 billion inheritance, just send me your bank details. People fell for that shit. So anything that new that comes in, you evolve or you die. The old way dies, the new way survives and thrives, and people get hurt, and there are winners and losers. This is just evolution. It is how it works. And we are going through an AI revolution, and people are getting wiped out. And Bill Gates reckons there's going to be a 2-day work week. People are going to lose their jobs. People are going to get automated out of being useful and relevant in society. Some companies, many companies are going to go under. And some companies are going to be huge. And we are going to have— we're now getting 30-year-old billionaires in AI. So you need to know what to do, what not to do, not just to do. Yes, you should be in AI, but you shouldn't be doing it over here and you should be doing it over there. And we're going to share through my— I challenged my staff, about 4 of them, I want you to become the top AI experts in this country. I'll give you budget, give you what you need, all the tools, go. And we're 3 years in now, we've dumped 7 figures in, in thousands of man hours. We've actually saved 17 staff and 33,000 hours on the upside since we've been leveraging AI. So the link to this is Rob Moore live forward slash Sunday where I'll bring in my AI experts. I'll find out what doesn't work. I'll find out what does. They'll each cover 3 ways to monetize the practical, simple ways that you can implement. I don't like complicated. And let's get you using AI right because it is going to wipe a lot of people out, but it is going to make, it's going to make huge opportunity for entrepreneurial people. So see you on the Zoom. Let me know in the comments, do you think AI is net overall good or net overall bad for humanity? Net good or net bad AI? Remember when you got steel and then rail and then you got loads of train robbery? You didn't have train robberies before trains. Trains are good, trains are bad. Um, yeah, robmoore.live/sunday. Let's do this. And it's live and it's not AI, and I'll be there and I'll interview my experts.
