Why Most Business Fail 😳

Hi, it's Rob Moore here, and it's pretty predictable why most businesses fail. Now, on a simple level, on the outside, businesses fail due to a lack of cash. Not enough cash. Making me choke. So cash flow is the lifeblood of a business, and most businesses fail because they run out of cash. But that is like the symptom of the business failing, but it's not the actual cause of the business failing. So stay with me because I've got to be super quick. I've actually got my son's assembly coming soon. So businesses fail because they run out of cash. Now people say, oh, but don't businesses fail because they're not making enough profit? Well, yes, profit is obviously important in a business, otherwise it's insolvent. But with cash, you can continue to trade, and without cash, you can fail. And you can be profitable but run out of cash. So cash is the lifeblood of a business, and drying up and not having enough cash flow is the reason that most businesses fail. However, it goes a few stages back, and most people don't tell you this. So a business runs out of cash, therefore it fails. But what means— what drives it to run out of cash is a lack of sales, not enough sales, um, or not taking enough revenue from the sales. Because you can do sales, but your revenue can be next month or next year. So you've made sales and there's profits on the profit and loss, but the cash hasn't come in. So you need to make sales to have cash. To make sales, you need to have qualified leads. And to have qualified leads, you need to be really good at marketing to find qualified leads. So it's actually a lack of marketing that makes companies fail, because if you have good quality marketing, you attract quality qualified leads those leads turn into buyers, and those buyers turn into cash. So it's actually the reverse of what a lot of people think. Now I've only got 4 minutes left, so I've got to be quick, but let me just repeat that process one more— once more and step back, back, back, and back, because people don't tell you this. A lack of cash will dry your business out. A lack of cash comes from a lack of sales. A lack of sales comes from a lack of quality qualified leads, and a lack of quality qualified leads come comes from not being great at marketing. Now think about it. For example, Steve Jobs came up with 10,000 songs in your pocket. What an amazing marketing slogan for the iPod that you can't compete against that. And if you think of the big corporations, you see them everywhere. They spend billions on ads, on billboards, in TV. Now, by the way, marketing is social media marketing. It's building a personal brand. It's ads. So there's the direct response element of marketing—ads—and then there's the personal brand or the brand element of marketing. You know, think of a fizzy drink, you might think of Coca-Cola. Think of a phone, you might think of, um, Apple. Think of a sports car, you might think of a Lamborghini. I don't know. But, um, there's the direct response and then there's the brand response for marketing. But it's all marketing. Imagine a shop. A shop You could have the best products in the shop and the best salesperson in the shop and the best CCTV security and the best, um, tilling system— is that a word, the till? But if you've got no customers, you can't make any money. So a shop is the sales, but getting people in the shop, this is the marketing. So does this all make sense? Give me a yes in the comments if this makes sense. Be honest with yourself, are you doing enough marketing? Marketing generates quality leads. Sales converts quality leads into money. Marketing is getting people in the shop and getting a queue in the shop, and sales is converting people once in the shop. So everyone thinks that businesses fail because a lack of sales or a lack of cash, but it's a lack of marketing and generating quality qualified leads. So if you'd like to learn more about generating quality qualified leads for your business, low cost, high volume, whether it's leveraging social media or direct response or your personal brand, then I'm actually doing a private Zoom masterclass in a few days' time with my key sponsor partner who I believe is— probably has the best software in the world for automating sales and marketing. So write sales in the chat if you'd like to automate your sales and marketing. And join a Zoom masterclass in a few days' time with me and a very special guest who represents one of the top, um, app software houses in the world for automating sales and marketing. Now, this is usually only for my Rob.team members, by the way, but I am opening 50 places for my wider community. So be first come, first served, first 50 people that write sales in the comments below We will, um, me and my team will spend the rest of the day just replying to you and sharing a link. Make sure you immediately join because, um, this is a one-off, no recordings on re— or replays unless you're a Rob.team member. And only 50 places available for non-Rob.team members. I don't usually do Zoom masterclasses like this for anyone other than my Rob.team members. So I can see Jahan and Darren have written sales. In the comments. So write the word sales in the comments, and I'm going to give you free access to a how to automate your sales and marketing masterclass with my key sponsor and, um, a company that has probably one of, if not the best, sales and marketing automated software systems in the world. Because people think that by what businesses fail because of a lack of sales, but it's a lack of quality marketing and leads that causes a lack of sales. So sales is— a lack of sales is the disease that kills you. But what's the symptom? That's a lack of marketing, the symptom. So if you're not doing enough sales, you're not getting yourself out there enough, you've not got enough of a personal brand, you're not generating enough leads, and you want to make more money, write sales in the comments right now, and I'm going to give you a free place on a Zoom masterclass in a few days' time. The details will be in the link. 50 places only, um, for my non-Rob.team members. And you know, often my videos get tens or hundreds of thousands or even millions of views, thousands of comments. So be quick and write sales in the chat right now. Remember this: if you don't risk anything, you risk everything. Yes, cash and a lack of kills a business, but lack of quality leads and marketing is the fundamental of a business, the lifeblood, the heart and soul, the heartbeat. And most people don't know the difference between sales and marketing. Really good marketing means you don't have to be salesy or sleazy or spammy. So write sales in the comments if you'd like to generate more quality leads, automate your sales and marketing, scale your business, make more reach and revenue, impact and income. Sales in the chat. I'm out of here because I've got to go to my son's assembly. Super quick live, thanks for tuning in. Also hit the share button. I'm on a mission to help as many people get better financial education and knowledge to start and scale their business. I'm on a mission and I need your help, so hit the share button if you think this content has been useful. It is not the lack of cash that everyone thinks that's the main reason that businesses fail, because that is the ailment, the disease. The cause is a lack of quality marketing and generating quality leads who are going to be lifetime client buyers. If you'd like to make money with less friction, more speed, and more ease Write sales in the chat right now and we'll jump you on a private Zoom masterclass coming up in about 3 days' time. We'll give you dates and details. And remember, first 50 only, because otherwise this is only for my Rob.team members. I'll see you there. Thanks for tuning in. And remember, if you don't risk anything, you risk everything.