In this motivational monologue, the speaker argues that neither employers nor customers pay you for the number of hours you work. Instead, compensation is based on three non‑work factors: (1) Value – the perceived worth of what you deliver, regardless of cost or time spent; (2) Production – the actual output or result you generate, not the duration of its creation; and (3) Service – the extra care, convenience, and attention you provide, especially when you lack experience. He illustrates each point with examples (luxury watches, modern art, his own training business) and warns against the “hustle” mindset that equates longer hours with higher pay, noting the risk of burnout. The speaker urges viewers to work smarter, focus on outcomes, and continuously increase the value they offer. The video concludes with a call to share the content and a promotion for a low‑cost membership platform (tiny.cc/robsubs) that provides premium entrepreneurial education, masterclasses, and a community of like‑minded entrepreneurs.
Chapters
You are not paid for work. You're actually paid for 3 things, and none of them are work. People actually don't care how much you work. Your employer doesn't care how much you work. Your customer doesn't care how much you work. And that surprises a lot of people. If you're an employer, you might say, well, I want my staff to work 9 to 5 or 9 to 6. but actually you don't care how many hours they work. What you are paid for are 3 things. One is value, two is production, and three is service. So if someone offered you something valuable, you wouldn't really care how much it cost or how long it took them to make it or build it. You care that what you got is valuable. You don't really care where it came from. Okay, if there's ethics involved, you might care, but when you buy something of value, you want to know that it's valuable. Does it matter that the Patek Philippe took 5 years to make or 5 minutes to make? Probably not. So people always think they're paid for work or they're paid to work. But if you increase the value that you give, you will get paid more. And you don't have to work harder or more to increase the value you give. You could give more ideas to your employer so they could increase their revenue. You could offer bonuses or incentives to your products or services that are higher perceived value to your clients low actual cost to you. So think value and what's valuable to your employer or your clients rather than working harder and longer. Because here's the thing, there is no limit to the value you can offer, but there's a limit to the amount of hours you can work a day. There is no limit to the creativity, the innovation, but there is a limit to the overtime that you can do. Okay, number 2 thing you're paid for that isn't work is production. You're paid for what you produce, not how long it takes to produce, because something can take hours or months or years to produce and be no good or not fit for purpose. Or like a piece of art that's spontaneous, um, some modern art seems like it only took 5 minutes and it can be worth millions. So again, A lot of people are telling you to work hard, to hustle and grind, and it's about how many hours you do and how much overtime you do. But it's not. It's about how much value you provide and create and how much you produce, your output. So, you know, I've got nearly 100 staff in my training and lettings business, which is in the same building, and I don't really care when they work, how many hours they work, I care if they pay for themselves 2, 3, or 5 times more than their salary, and they produce more than they consume, and they deliver service and value to my clients and customers. That's what I care about. So it's outcome and output rather than input. Because here's the thing, sometimes you work harder, but what happens? You burn out. You lose the passion and enthusiasm. You become less effective, less productive. Okay, uh, and the third thing, um, that you're paid for which isn't work is service. So when you're starting out and you're thinking, I haven't got a lot of experience, I'm maybe not as good at doing the thing yet, I'm not where I want to be in my career, you can serve. I.e., you can care more, you can make life easier, better, and more convenient for people, and you can go that extra mile. It's easier to go the extra mile when you're smaller. When you're big and not lean. And yes, you're experienced, but often when you're experienced, you rely on your experience, whereas when you're not, you rely on care and service and consideration. So please hit the share button. I'm going to do a little recap and give a couple of examples, so stay with me, but please hit the share button because I'm going to do a daily series on money-related content to help you not just survive but thrive through these challenging times when inflation is really high, tax is really high, cost of living is really high, food is really high, Electricity is really high, so you're going to need a lot of content from me to not just survive but thrive through these disruptive times. So hit the share button. So you're not paid for work. Don't get into the trap of working harder and longer. Work smarter and better, not harder and longer. You're paid for the value that you give to the world, to your client, to your employer. You're paid for what you produce in the output, not the input. And then you're paid for the service and how much you care and the concern that you have and the way you go above and beyond and the experience that you give for your employer and/or your clients. So look, if you found that content useful, please hit the share button now. I'm on a mission through these disruptive times. I will not stop doing regular content to help you start and scale your business, get better financial education and knowledge. So hit the share button and make sure you tune in to me daily. But also, do you know I have a membership platform. It's just a fiver a month, and you can gain access to thousands of other entrepreneurs starting scale-ups just like you. You can get better financial education and knowledge. You can create multiple streams of recurring income from digital assets. You can monetize your personal brand and social media. So if you like the sound of any of that, you can go to tiny.cc/robsubs. Tiny.cc /robsubs. Go there now, and for just a few pounds a month, the same as my coffee that I have one every morning, you can get Start and Scale Up entrepreneurial content, 12 pieces of premium content a month, ask me anything lives every week, 2 Zoom masterclasses a month, 2 live events a year, social media make cash challenges, and thousands of other entrepreneurs just like you. @tiny.cc/robsubs. So go and subscribe right now. I'm going to put the link in the comments once I've finished this video, um, and come and join thousands of other of my followers just like you who are getting that premium content first. And they're getting that detailed, strategic, and tactical masterclass-type content on starting and scaling their business and getting better financial education and knowledge. I don't want you to miss out. It's just a fiver a month. 3 people this week have said, Rob, I paid thousands for courses and your membership platform is better value. So tiny.cc/robsubs, R-O-B-S-U-B-S. Go there right now. I'll see you on the other side. There's hundreds of hours of masterclasses and courses on sales and marketing and recruitment and starting and scaling your business, going back years. So you've got a massive vault there. You can cancel any time, by the way. And remember, you're not paid for your work, you're paid for your value, your production, and your service. Hit the share button. Stop working harder and longer, start working smarter and better. Thanks for tuning in, and remember, if you don't risk anything, you risk everything.
