168: How To Start An Online Business with Kavit Haria

Namaste, it's Sahara Rose. And welcome back to the Highest Self Podcast, a place where we discuss what makes you your soul's highest evolvement. Have you wanted to start an online business but have been totally confused about where to start? I think any of us that have wanted to start online business have felt that way because it's a whole world that is ever changing and no one seems to agree with Sounds like nutrition, right? So I sat down with Kavet Haria, the author of Don't Sleep on It, who really is an expert on this topic. He's been building online businesses for over 10 years. He works with Jay Shetty and he is someone who can really break it down in a tangible way. So in this episode we talk all about what it takes to build an online business business. What are the steps to help turn your passion or your interest into a profitable online business? We talk all about different types of programs, pricing and really the mindset as well that goes around online business, as well as his journey from starting with music and being a musician, to teaching other musicians on how to build their businesses, to eventually helping people in all types of careers scale and grow their business. So let's welcome Kavet Harya to the Highest Self Podcast. And before we get started, check out these brands that make Highest Self podcast possible. This episode is brought to you by uva. Uvada is a modernized Ayurvedic supplement company that takes certain issues that we have, such as mood, joints, immunity, digestion, and creates these custom little packets exactly for us, infusing ancient ayurvedic herbs with modern vitamins and minerals. I take the mood formula daily. It is great if you work a stressful job, had adrenal fatigue, ever suffer from anxiety or even depression, and it really heals you from a fundamental and holistic level. So if you want to try it out, head over to Uveda. Y O U v e d a.com use the code Sahara and you'll receive 35 off your first order. And they now ship to almost every country globally. So check it out. If you live internationally, they may be shipping to your country too. And they just added India. Guys, welcome Covet to the Highest Self podcast. It's so great to have you here.

Thank you so much for having me, Sarah.

So the first question I would love to ask you is what makes you your highest self?

I think it's such an amazing question. I think that for me the highest self is when I am in my, I guess my zone of genius where I'm doing what I love. And time has absolutely stopped. Like, when you realize that there is no such thing as time because you're at this space where everything feels so free. So I get that from. It could be from reading. When I'm totally zoned into a book. It could be from when I'm designing, you know, online journeys for businesses, or I'm thinking about, hey, you know, you've got this amazing product, and you've got this amazing audience. How do we get it to them? And then I'm planning this entire thing out. For me, that stuff makes me really come alive. So anytime I'm doing that, I feel like I'm in this place where I'm moving towards my highest self. And for me, ultimately also, I do a lot of meditation, and spirituality is a big part of my life. And I visit an ashram in India, you know, two, three months of the year, going there, actually next week. And meditation is a key part of the spiritual journey there. So that also connects me to my spiritual true core essence, or higher self.

I love that. So beautiful. And we were just talking about how you're going to Kerala to do a Panchakarma, which is super exciting.

Exactly. I can't wait to do that.

Yes. So I'd love for you to tell the audience a little bit about your story. I have been loving reading your book, Don't Sleep on It. And I was just reading more about your own journey, and I had no idea that you started in the music world. So can you share with us how you came into creating online programs and helping others, too?

Yeah, sure. I was born in London, and both my parents are Indian, and they were actually born in Kenya, but their parents were born in India. So I don't really know where I'm from yet, but I'm working it out. But I was born in London, and when I was six months old, my parents took me to Lagos, Nigeria. I lived there for 11 years, and my dad had a business there, so that's why we lived there. And there was this one occasion. My mom was very keen that we have our Indian heritage, so she took us to the temple. And there was this one occasion. I remember it was Diwali, and there was these three musicians in the corner, and they were playing amazing music. And something had mesmerized me. And I was walking towards them, and I saw this guy playing on the drums, and his fingers looked like they were dancing. And, you know, bless my mom. She nurtured that in us. And I started to learn to play the instrument. He was Playing at that point called the tabla. And so playing the tabla has been a huge part of my life. I have been doing it ever since that time. And as I continued to grow up in Lagos and then moved to London, continued to study that in London, I wanted to play it professionally, but I didn't want to be an Indian tablet player playing with Indian music because I grew up also listening to R and B and jazz and hip hop and reggae, Latin music and all kinds of different cultures. And I thought, well, how do I bring this Eastern music into the Western music? And so that was how my vision of being a musician that could potentially heal the world, as it were, by bringing this music together. So I started on that journey and I really wanted to be a professional musician doing that. But I struggled a lot initially with self esteem and self confidence and trying to share with my parents that, you know what, I don't want to be a doctor or an accountant or a lawyer or any one of those core Indian professions, as it were, and I want to be a musician. And although I did go to university and I studied genetics, which is also something very different, I thought, you know, I'm also going to make a go at this music thing. So I started to gig. I. I started to find a band and put people together and we would play amazing music and we would gig all over the uk. I ended up gigging in Europe. I ended up playing at places like the Royal Albert hall with people like Jimmy Page from Led Zeppelin. And so it was amazing. But people were asking musicians, specifically friends of mine were asking, how are you getting those big gigs? How are you getting opportunities to record on albums? How are you getting opportunities to market your music? And at that point, I'd grown the biggest MySpace platform for a tumbler player, which MySpace was the king at the point. And so I started to share this information, which is kind of how I got into coaching. And I ended up calling myself the musicians coach. We all give ourselves labels, right? So my label was the musician's coach. And I would coach people on not on how to play the instrument, but how to get gigs, how to grow their exposure, and how to grow their careers ultimately. Because I found out that the ultimate holy grail for a musician was quitting your day job. And the formula for quitting your day job is getting more gigs, getting more opportunities to record and create music, and then getting more sales on your CDs. If you did these three things, you would basically quit your day job. And you know, musicians come, like all creative people come from two opportunities. One is the scarce opportunity and of course the other is the abundant opportunity. So the people that I was meeting for some reason in this coaching community that I was creating were all like, from a scarce mindset, like, oh, I don't know how to do that. I've struggled so much with this, maybe it's not right for me, et cetera, versus, you know, the other person who's potentially saying there's plenty of opportunity to gig, there's so many opportunities for you to get recording if you go and do it in the right way, et cetera. So I started to coach and I realized that I struggled with time. And then I started to create programs. And I had a friend who was creating an ebook business basically where he was writing multiple ebooks about different health issues. And I thought, well, if he could do it about health, I could potentially do it about music. So I created my first ebook. It was called 49 Ways to Promote your music on the Internet. This was in 2005 and I put it up online. I went to my library, I got the Dummies guide to HTML and learned how to do HTML coding because there is no amazing tools like WordPress and LeadPages that you have today. So I started to learn how to do that and I wrote my website in a software called Dreamweaver and I put this all up on the Internet and people started to flock, literally flocks to the website. Because I would go to a music forum that I was part of or MySpace and say, hey, I've created this ebook, go check it out. And people would literally come in the thousands and get the ebook and subscribe for the newsletter. I decided to price the ebook at that point for $19.95. This was about a time when I also finished university and I had this job that I signed up for and it was a one month job, or at least it lasted one month only because I was going there 9am to 5pm I'd walk to the end of the road, take the bus, get to this job. And I would do it for four weeks until I realized that number one, on that fourth week, on that Friday, finally I had to wait two hours for the bus because the bus didn't show up. One bus came and the second bus came, all within two minutes. Just because I had to wait for so long in the freezing cold in the winter. I thought I made more money in my music business selling ebooks than having to do this. I'm not doing this anymore. If I could give more energy and effort and think strategically about that. I could grow that. So from 2005 to 2010, I grew inside our music business to have 35 different programs. So there was ebooks and CDs and coaching programs and membership sites and workshops and all kinds of things. And it was doing really well. We built a database of 120,000 musicians. That's when I really got into online programs and online courses.

Well, thank you so much for sharing that incredible story. And I think it is so inspiring for people because a lot of times we're in situations that we realize that we learn something that we can teach others. And a lot of people, they don't take that step. They don't take that initiative to actually go out there and teach what they are already capable of. So that's just so amazing that you were able to kind of see the void of the musicians who have the technical, the musical skills, but they don't have the business skills. And you just, like, applied yourself right there and created real value for people.

Yeah, and I think I don't really fall into it because I looked up a need and I thought, hey, there's a need here. And, you know, I just felt like it was my passion, obviously, to play music and people needed help. And I guess I was wise enough to realize that I'm having enough people ask me that maybe I should do something about this. Maybe I should create something, maybe I should share something. And so everything I've done so far has been through that journey. So, like, after the music business, I decided that the reason I stopped that, by the way, is because I reached a creative point where I thought, I've created all the advice that I could ever create for musicians, that if I was to create anything else, I would just be recreating the same stuff. And that wasn't something that sat well with me. And I was also quite sure that I put together all of the products and information that I needed to to satisfy that need. Like, people who have that need have the information available there that I don't really think I can add any more value to it. So that's when I realized that, okay, maybe it's time to pivot. At the same time, Derek Sivers, who's the creator of CD Baby, said that the definition of entrepreneurship is if you're able to leave your business for an extended period of time and have no contact with your company, but come back a year later and still generate the same amount of revenue, you're a true entrepreneur. And he did that with his company, CD Baby. And after a couple of years, sold it for $22 million. So I thought, well, if Derek can do it and he's my friend, I could do it. So I went traveling for an entire year and then came back and was really happy with the results. And I thought, okay, here's a good point to pivot. So I started doing again based on A lot of people were doing conferences around marketing and social media, and I loved the idea of teaching and sharing information. I thought, well, I could teach this. I could teach exactly how somebody could grow a business online. And there's hundreds of people showing up at these conferences wanting to learn about online business. And I was invited to a few initially, which is how I knew about it. So I started doing some speaking, and here were 500, 700, 800,000 people in an audience wanting to learn about funnels and marketing automation and how to build such very beautiful systems that allow people to go through them as journeys and buy products. And I thought, well, I can teach that. So that led to workshops and coaching programs. And, you know, I ran them as webinars and I would sell webinars online and I would run live events in Sydney, New York and London. And I did that for a few years. But I realized that again, based on the need that so many people are doing this kind of work and going to courses and, you know, following up on courses, but very few out of those that buy actually get the result they want. Why is that? And I generated enough revenue at that point where I thought, I've got to pivot my model to meet that need, because that's the need that's calling out to me. And for me, it was really a case of I want to work one to one with somebody for an entire year to show them how to build their business and to work with them. And instead of them having to do the work, I'll build the team that does it. And so we launched Automated Business System about four years ago now. And in Automated Business System, we work with people for 12 months through strategy, through marketing, through building the funnel and implementing it and running the entire business with them. And that's been a really great joy to see because one, there's a need of people that have gone through courses and programs, one thing to do, develop something online with their, with their expertise and not succeeding because they've tried it on their own. It hasn't worked. The information hasn't worked. They haven't taken action. They have had doubts and questions and concerns. And then I've seen the Results of it, which is, you know, taking 100 plus businesses through that process where we've launched them online and here's people who are now selling stuff online because that need has been met of what do I do, how do I do it, et cetera. So, yeah, what you're saying is really, really important.

Love that so much. So a lot of people listening to this podcast, they are coaches, healers, yoga teachers, or they want to be in that world, but they also want to scale, they want to have passive income, they want to be able to run online. Businesses with this whole online world is really, you know, overwhelming and it's a lot to learn for people. So what would you recommend for someone who is just first starting out? What is the first type of online business that anyone can really run?

I think even before you get to that point of, well, you know what, I want to run an online business. I think the really key thing is to just outline and this will help you to do that, to get that answer. But the first thing is to outline. Like the people that I want to work with, where are they right now in their life? Which is what I call the current reality in the book. Like, what is their current reality? Like, what do they believe about themselves, what do they breathe about themselves, what do they think about themselves, where do they see themselves, where do they hang out, who are they with, who's their family and their social circle? And then what is their ideal reality look like? So the other end of the spectrum is where do they want to be if they were to work with you, like having worked with you, they will be more leaner, more fitter, more strong, more able, more calm, more meditative, more composed, whatever it is, like, write all those things down and what you've got is a very clear blueprint of here's where they are right now and here's where they want to go. And then your job as the expert, the teacher, the trainer, the healer, the coach, the consultant, whatever it is you do is to say, what are the steps that I need to take somebody on to go from here to here, from current reality to ideal reality and just write down those steps. And then to answer your question more specifically, Sara, is what online business do I start with? Is what is the most efficient way for me to create some advice, some knowledge that gives them this information? It could be a one hour class, it could be a series of short videos, it could be somebody else might be doing it and you become their affiliate and initially start to share that material. It could be a book you might an ebook you might write or a book you might write. It might be a workshop you run or a series of classes you run. Specifically. The issue isn't what do you sell. The issue is so what am I including in what I sell? Which is how you and how you find that is this activity we're talking about. So car reality to ideal reality. Write all your steps down and then think about, well, how do I share that? And you share it where your strengths lie. So if you're really good at video, you share it using video. If you're really good at audio, you share it using audio. If you're really good at photos and Instagram and you like that. If you feel that you're really good at writing, then use the words to get it across. Also consider the person that's buying it. Are they more likely to get the best benefit out of your training by just reading words in a book or an ebook or a PDF? Or are they most likely to get the most benefit having watched a video online?

Basically love that so much. And it's so true that I feel like we hear these words of advice like, video sells. Everyone should be on video. But not everyone is the best on video. Some people are good at writing, some people are good at podcasting. And you really have to find that modality that works with you and that you're going to be consistent. Consistent with too. Right. If you're making one video and you never go back to video, well, that's not going to build you like a massive video empire. Has to be something you want to keep doing.

Yeah, exactly. And I totally agree that you should try the video once if you are feel compelled to it. And if it doesn't feel comfortable, it doesn't always mean it's not going to work. You may want to go back and keep trying at it. Nobody got perfect with their very first video. But the key point is that you don't have to do video just because you see everyone else doing video. Like, you want to really play where your strengths are because the it'll make you stand out, it'll allow you to be comfortable in sharing your material, and you'll really get a lot better results for your clients, which is the most important thing, isn't it?

So true. And if you think about it, look, Eckhart Tolle, he doesn't go on YouTube and put up videos of himself. That's just not where he shines. He is a writer, whereas a lot of these YouTube people, they don't write books because they know, video is where they shine. So I think try everything and then see what sticks.

Yeah. And I mean, I think it's interesting with the Eckhart example because he's written obviously some amazing books, but in his private community where people pay to be monthly members in their coaching community, he shows up to do Q and A sessions on video. So if it's not your strength to show up on video to millions of people, that's fine, you don't have to do that. But. But if you feel the video is still necessary, it might be really useful that you bring that in. When you're paying clients who are dedicated to working with you, your customers, your members are there.

So true. Because they're like, well, the only way I'm going to have a live video with Eckhart is if I join his online program. So I'm going to join it because I'm getting exclusive access to a whole new side of him.

Exactly.

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So somebody like this, it doesn't have to be a health coach. It could be a business consultant, it could be a yoga teacher, it could be really be any of these people. Right. But essentially what you're doing is you're one to one working with somebody. And the maximum number of hours you would typically work is eight hours if you work nine to five. Most people who are coaches don't work that much because they don't want to max their creativity out. They want to have a bit of gap in between to write up notes. They want to make sure that they're not totally burning out. So on average most coaches are doing three or four hours a day. So if you're doing three, four hours a day, you're doing it five days a week and you're doing it four weeks in a month. That is the limit on hours of coaching that you can provide. And also there's a certain amount of money that you're charging for those hours. If you're charging $50 an hour. Right. That's all you're able to char, and therefore all you're able to earn, you can slowly, gradually move the fee up, which means you'll make more money. But at some point you're going to get to a point where you're still working the same amount of time, maybe generating more money because you're doing that. But when you get to the plateau where people say, oh, it's too expensive, I don't want to work with you, you're probably going to either drop the fee or stay there. And so let's say you're there. Let's say you're now charging $2,000 an hour, you're doing three hours a day, you're doing five days a week, you're doing four days, and you've hit this roof and you're like, okay, what do I do now? Because I'm burning out. I'm tired of giving people the same, practically the same advice. I love talking to people, but it's end up being so repetitive every day. It's killing my brain cells. What do I do? I would suggest the very first thing you do again is to go back to that first exercise called mapping realities of where your current reality is and your ideal reality. Make a list of every potential customer you've had in the last three months. Make a list of all the issues they've come for. So if you've had person A with person A issue, write it down. If you've had person B, write down person B issue, write down every issue you've helped them overcome and try and look for the commonalities. Like try and look for where you can bundle them together. Try to look at which one is showing up the most. And then for that issue where you've coached them the most, where you now have the most experience and you know that the most people that have come to you are for that issue, then very simply break down the steps you would help someone to get there. So like, let's say you're a health coach, somebody, the most common person you've worked with is somebody who's suffering from high blood pressure, just as an example, or your hypertension. So they come to you, they've got high blood pressure, and you've helped them put together the right program in their life that has helped them take care of that issue. So I would make a list of. Now that problem, as far as somebody might think is unique for them, isn't really unique. Right? Like you've talked through the same steps for most people with that issue. So write down what those steps are like, step one is do this, step two is do that, step three is do that. It could be diet based, lifestyle based, mental based, whatever it is, write down these steps because that forms potentially you might want to think about it as the contents, the table of contents in a book, right? Like you open that, you read the table of contents and you know, this is the process that somebody needs to go through to achieve reducing their hypertension. So I would first make that and then the most important thing is then going back to what we talked about before, which is how do you teach it, how do you share it, et cetera, and then start to put it into that format.

I love that because then you know your client better than anyone, you know exactly what it is that their pain points are, what they need help with. So if you work backwards and say, okay, this is what me working one on one with them looks like, now this is how I can scale that same thing. Because, you know, I was a health coach for four years working just one on one with people and it would be the same exact issues over and over again. And that's when I was like, okay, why don't I just record myself saying this once instead of repeating it for each person? And then that way I would be able to include more value and make it more affordable for people too. So love that you are teaching that.

Yeah, exactly. And I think the key is that you have so much material and this is the bit that people miss, Sara. It's that when you put together a course that sells what's technically your most repetitive material and you share it in a way that is accessible to so many people, One, you obviously impact hundreds more people because it's there, it's available, anyone can get it. Two, having a course allows you to position your own one to one pricing at a much higher level because you're very clearly on authority because you've got courses, you're selling material without you being there. And third, you then get to attract the kind of clients that potentially have gone through your course, still have health issues where they really do need now the one to one. And you can enjoy those challenges that you're getting to work on because they're probably more exciting, more creative, more fulfilling.

So good. And I think it frees up time so you can keep learning. Right. It's so important that we remain students no matter what. And I remember when I was so bombarded with clients, I didn't have time to read up what was the latest nutrition world and get more information. I Was kind of stuck at this point of just doing, doing, serving, serving. And I wasn't really filling up my own cup educationally. And also, of course, in self care.

Yeah, exactly, exactly. I totally understand that.

So a lot of people here, you have to build an email list. And I think for especially the younger generation, we're not so used to that because we're on social media. And I remember thinking I didn't even have an email list until like a year and a half ago because I was like, everyone's on social media. That's where they'll follow me. And then I kept on reading about how important it is to build the email list because you never know if social media platforms will go off. So what do you recommend for people to build an email list who have never had one before?

Yeah, first I'm going to just reiterate what you said because it's so important. You know, I connect with people and spend time with people that have millions of followers on Facebook or Instagram or, you know, YouTube. And I think the biggest thing is that so much energy and time has gone in over the last few years to build these followings that if you notice one thing, and you'll notice this yourself, is that. But when you started building that following to where you are today, although your numbers have gone up, what's really sad and shocking is that your engagement has declined. Right. This is for everybody who's got this level of growth. Like, if you go, if you're growing your social media, just know you may get more, more subscribers, but your engagement's gonna go down. It's just unfortunate, but how the world is played because Facebook is in control of their data and how they run to run their feed. Instagram is obviously in control of how they wanna show up their feed. They're just showing less and less the larger you are. So I think the key is that as soon as you start growing your social media, you have to think about your email list and you got to think about again, you know, I can help somebody like the health coach go from the health coach can help somebody go from where they are right now with high blood pressure to a regular blood pressure, a happier lifestyle, better nutrition plan, better exercise plan. Right? The health coach can help somebody do that. Now the health coach needs to think about in this example, what is the number one pain point that somebody like that is most interested in right now? What can I help them quickly fix? What can I help them solve right away? How can I help them remedy a pain right away? Because that Initial thing you can give them is what you want to start offering on social media to say, come and join my email list. I'm going to give you my video on how to do this, or I'm going to give you my PDF or checklist on how to solve this problem. Come on to my page. But I think the two important things we've covered right now is, number one, start building your list as soon as you start social media, because your list is worth more than social media. It's worth more for you to send an email to somebody's inbox than for you to post an image and see it, get it seen by, you know, potentially thousands of competitors. Because everyone's got people that are following. So really get in there and start building that list.

So what about people who think, well, no one's checking their email these days, everyone's on social media. Is it still worth me sending out emails? What would you say to that?

Yeah, so I think it's really, really a smart question because you're right. Just as the larger your social media is, the larger your email list is, the longer you've had people on your list, the less likely they are to open it. So what you want to be doing is a few different things. The first is make sure the people that are on your list want to be on your list. If you're doing your social media properly and you're consistently building it, it's okay to then review your email list every six months, maybe look at who hasn't opened an email for the last six months and delete them. It's going to cost you a lot less because you don't have to pay for their space on your email management tool. Right? Because you pay for the number of subscribers you have. Right. So if you cancel and delete people from your database, even if you've got 500 people and you delete 50 of them, it's okay. They're not actually opening your emails anyway. So they haven't opened them for the last six months. So just get rid of them. And if they're on social media and they like something you share in the future, they'll join again. And I think it's better to do that to keep your open rates high and real and make sure you're engaging with people that actually want to open your emails. The other thing is something that's slightly out of your control, which is that, you know, using email providers like Infusionsoft or GetResponse or AWeber or ConvertKit will not send 100% of emails to everybody. It's just that some people in their Gmail, it goes to the junk or it goes to the spam or it gets blocked or in the hotmail, it gets blocked or whatever it is, you can't control that as much. So what you do need to do is as soon as somebody joins your list, is to say, make sure you look out for my emails. If they're going to your junk and your spam, drag them and move them them to my inbox. These are real practical tips to just make sure that you're training your readers to make sure that they open their emails. And finally, as an advanced idea, what I would do is download your entire email database and go to Facebook advertising and upload your email database as a audience. This is for those that get it. If you don't understand this, this is absolutely okay for now. But you can upload your database as a custom audience. And then when you write an email to your list or you're doing a promotion to your list, also run an ad to that email list. Because the chances are if they're not opening it in email, they can see it as an ad. And if they're not on Facebook or Instagram, and if they're not seeing it as an ad for whatever reason, they'll see it in your email. And the best of the best is that they see it in both places, right? And the more you show up your material, the more likely somebody's going to buy. It's also really cheap to send ads to an audience that you upload compared to ads to a fresh audience that you don't own.

That is really good advice. And I've so noticed that I sign up for someone's, you know, free newsletter and then suddenly I'm seeing their ads and now I'm understanding why. So funny when you see what's going on behind the scenes.

Like, I was looking at something yesterday and I was like, no, I think it was shoes or something. And literally I was on my laptop and I moved to my phone and I opened Facebook and the ad is right there. Like, they know that I'm there and they know that I'm able to share this. Now we're trying to build a business where we're selling stuff that means we want to communicate in the best interests of that person. We're doing this because we feel it's a duty. I believe it's a duty to share what you know, because otherwise you keep it trapped within you. Todd Henry says, don't die with Your best work within you. Right. So, like, you have a duty to be able to do these things. And why not do it if you've got these technology available to you right now?

So. Very true. So I'd love to ask you as well about Facebook ads, Instagram ads. At what, what point should people start running those for their business?

I think there's two groups that you want to consider. So the first is if you have no traffic, if you have no social media, if you're starting from scratch, you don't have that big of an audience, you want to run fresh ads to your, you know, your landing page, your offer, your product, your course, whatever it is you're selling, start right away. There's nothing wrong with starting with ads right away. The second thing is for those that have an audience already, drive as much of that audience as you can to your funnel, to your social media. Sorry. To your landing page, to your product, your course. Drive as many of them as possible because you don't want to be running ads and then having those same people click on the ads to join when they're already in your social media and you can drive them along. So get that in there first. Then kick off your retargeting, which is getting all the people that are registered, getting all the people that are signed up, like I just said, into an email list, and then advertise to that email list and then do your retargeting campaign. So you definitely want to have your advertising and your retargeting, targeting advertising. But start with the advertising if you don't have an audience so far.

Okay, got it. So should people be like, making a certain amount in their business before they start, or would you just say from the very beginning you should start also doing ads?

Yeah, I would start right from the very beginning. I don't think there's anything holding you back or any limit to money or anything like that. I think you should start right from the beginning.

Love that. Yeah, it can be really. I know Gary V. Says, like, buy all the ads you can because it's so underpriced for how many impressions you're getting. And then. And that's what he said about Google AdWords, like in the early 2000s, and he wished he had gotten more of them for his dad's wine business. So I definitely hear that statement being echoed.

Yeah, exactly. And I think I used to run Google advertising for my music business. It was working amazingly until it became super expensive and I turned it off. But I think that it's the same with Facebook. And it's even more the case right now. The same with Instagram. But don't worry about that. If you're starting out, like, you don't have to spend as much money as you can and get everything out there. Just, you know, budget $10 a day on your advertising, get it working, know what you're doing, learn and make sure you understand the numbers that are going on with the advertising. Get someone in to help you so that you make less mistakes and you create more wins, more faster, and then just grow it slowly and gradually. There's no rush for us to grow it. I think all these, the work that we're doing, the health coaching, the yogas, the coaches, the consultants, the trainers, this is work that needs to last a lifetime. Right. It's not something where, oh, I want sell a Yo yo. Because the yo yo is going to run out in six months. We don't need to make as much money as we can because it's going to run out. Our work is here to help as many people as possible. So let's make sure we do it in a way that keeps us here for a long time.

So true. And I think a lot of people, they feel guilty. They feel guilty. Oh my God. If I'm running ads, is that not authentic? If I'm growing a business and I'm charging people, am I going to be a sellout? And that's actually how you help more people. You know, like what? Money is an exchange of value. So we really have to just reprogram our mindsets on that and realize that there's nothing wrong with creating a business. In fact, that's the best thing that you can do to take people from.

Point A to point B. Yeah, exactly, exactly.

Love it. So if you could just say one piece of advice for someone who they want to get started on an online business, they know that this is their direction that they want to be going in. What advice do you have for them to really just get started?

I think the most important thing is to realize that you don't have to get it perfect and you don't have to get it right. Like you just have to start, you just have to get it going. So many people are stuck because they're not sure if they're course is priced the right way. I mean, like that's such a small detail in reality because you've got such great knowledge, you've got such great information. Just go with what you think you have selected because it's either right or someone else is doing it. Or you've been told, and if it doesn't work or it's selling too many, then increase the fee a little bit. Right. And you'll be able to figure out whether it's the right fee someone might be struggling with. Yeah, I don't really know whether I should be using this software or that software or I don't really know whether I should be using this course platform or that course. So many people get stuck in the tools, which again is a little bit of a detail because, you know, go to the people you follow, look at what tools they're using and sign up for that. That's the easiest way to do it. Go to the people that you role model, see what they're suggesting and using and sign up for it. Like, try to create as much ease as possible and as less decisions as you have to personally make by allowing others to do it. So you can just get started and make your own mistakes with the things that really matter. And I think you'll slowly, steadily see, see how you start to grow.

So good. So can you tell readers where they can find your new book, don't sleep on it. And what they can expect from the book?

Oh, yeah, absolutely. Thank you. Don't sleep on It. It's. It's a title and the subtitle is turn your passion and expertise into a profitable online business. I wrote this after obviously years of trying to help people build businesses and doing really well with it and my own journey with it too. And I've laid out basically the entire structure of what you need to do to grow step by step for anyone that's starting out. So I think it's a short read. You'll be able to do it in a few hours. It's got really practical advice. There's lots of worksheets you can get with it, as well as bonuses if you buy the book. And you can get all the information@don'tsleeponitbook.com the book is available in Amazon, anywhere on Amazon, anywhere in the world, Kindle and even Audible. So please do check it out. Let me know what you think. I'm on instagram@instagram.com Kavetharia I'd love to hear from you.

Yes, it's really an amazing book. You go into such detail about funnels and lead captures and all these things that, you know, are really confusing for people and it's all in one place and you make it really just understandable. So thank you for creating this book. I've been reading it and it's been really helpful already for me and I can't wait to put all of your incredible your tips into action and see where it takes me.

I'm excited to see what's happening happening.

Oh well thank you so much for sharing your wisdom with the highest self podcast community. We so appreciate it and we can't wait to have you back in the future.

Thank you. Thanks for having me.

How jam packed was that episode? Covet is so full of information, so generous to share that. So be sure to check out his book Don't Sleep on It. It's available on Amazon. River Books Are Sold has so much great information. It's very step by step, very action based. So it's really going to help you out with all of the technical stuff and you know, those confusing aspects of building an online business. He's really a great person to learn from. I hope that you enjoyed this episode and if you loved this episode, I would love to share with you the first half of my unreleased book Eat Right for your Mind Body Type, which is different from my book Eat Feel Fresh. It is my unreleased, never to be released because it is now part of my Eat Right for your Mind Body Type program. I would love to send it to you absolutely free. All you gotta do is leave me a review in the iTunes store, take a screenshot and email it over to me@saharaatfeelfresh.com again. Take a screenshot of the review and email it to me@saharaetfeelfresh.com and I will send you the first half of my unreleased book Eat Right for your Mind Body Type. Namaste.