In this video, Santigold explains how she co‑wrote and produced her song “Can’t Get Enough of Myself.” She recounts meeting Swedish producer Patrik Berger of the group BC, receiving the initial track titled “Can’t Get Enough of Myself,” and striking a deal to feature BC on the record. The song’s core theme is a bright, uplifting satire of narcissism and hyper‑consumption; Santigold deliberately crafted multi‑layered, humorous lyrics that sound empowering on the surface while mocking the very idea of self‑obsession. She shares favorite lines that play with self‑referential jokes. Musically, she describes an open‑ended studio environment where she and Berger mixed African, punk, pop, and reggae influences, later adding Antibalas horn players on the chorus and John Hill’s percussion on the bridge. The overall process is portrayed as a communal, spirit‑filled collaboration that blends diverse contributions into a cohesive, fun track.
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Hi, I'm Santigold, and this is how I wrote "Can't Get Enough of Myself." Basically, I wrote this song with Patrik Berger, and he has a group called BC. He's based in Sweden, and it's a Swedish group. And I came into the studio, and I was like, "Patrik, you know, I really want to make this song, and I want it to be really fun and uplifting and feel like this and sound like this." I was like, "Like this?" And he's like, "You mean like this?" And basically played me the track that he had already started working on with the title idea "Can't Get Enough of Myself." And I was like, "Oh my God, that's the song. That's the song I want to write." And he's like, "It's awesome." And I was like, "Can I have it?" 'Cause it was for his record, BC, and he's like, "Okay, but you have to say 'featured by BC.'" I was like, "Deal!" So then I pretty much got to write a song called "Can't Get Enough of Myself," which happened to be pretty much right on theme with my record, which is all about narcissism and hyperconsumption and Feeling like a product and all kinds of wonderful things that are very resonant in our culture. The thing about this song is I wanted this to be the most bright, uplifting, fun song about narcissism that you've ever heard. So I've spent a lot of time in the lyrics and made sure that they were pretty much like satirical, very funny and light, and also multi-layered. It's kind of sneaky because at first you're like, "This is a song about empowerment." You feel so empowered and you sing it, which is wonderful. I love it if people feel empowered singing the song. But if you listen closely, it's kind of making fun of the whole thing. And I think that's what's really, really fun about the song. My favorite lyric from this song, I mean, there are so many. I really think they're great. I can't get enough of myself. I think the first line is pretty funny. "If I wasn't me, I'm pretty sure I'd wanna be head like that." "Got so much flavor, put me on the buffet." I like that. I like the part, "Bottle me to sell." I mean, I think I'm a pretty funny person, So I spent a lot of time trying to be really funny on these lyrics. I was kind of happy with them in the end. Working with Patrick is so much fun anyway because he is a kindred musical spirit, and I just feel like we can throw all kinds of influences in the pot and not even think it's strange at all. Like, I'm like, "Oh, how about some African?" "Oh yeah, how about some punk? How about some pop? How about some reggae?" He's like, "Yeah!" You know, and it just all comes together. And then I brought in the Antibalas horn players on the chorus, which was so much fun. John Hill came in and helped me out with with the percussion section in the bridge. I mean, there's always so many people who contribute to the songs, and it really ends up feeling like this communal group effort with so much spirit, and I love that feeling in a song, you know?
