Connection over control
13 Jul 2025 · 0 min

0:15
Short excerpt from a YouTube talk ("Connection over control") by Sergio Hicke. The speaker cites data points about B2B and bankruptcy examples (55% and 25%) and contrasts two approaches: "attacking" (controlling KPIs and numbers) versus spending time to build differentiation and relationships with clients. The chunk emphasizes prioritizing client connection over strict metric control.
Questions this video answers
55%.
25%.










