Shauna Thoresen shows licensed professionals why buying leads from vendors costs more and delivers less than generating your own. A Medicare agent cut lead costs from $30 to $9 per lead by building their own pipeline, spending $10,700 instead of $36,000 monthly while generating 1,200 leads in six months.
Chapters
10 ways lead generation is changing in 2026, part 10. And this is specifically for any individual that has been purchasing leads from a lead vendor. So you're a licensed professional, you're an insurance agent, you're a financial advisor, you're an estate planning attorney, and so on. And that is the licensed professionals that choose to own their marketing are the ones that are going to own their growth. I just spoke to a Medicare agent who used to spend $5,000 per month, and she would spend $30 per lead for her Medicare business. And ever since learning how to generate her own exclusive leads, in the past 6 months, she has generated over 1,200 leads, and she has spent about $10,700 in ad spend. That's an average of $9 per lead. Had she purchased those leads from a lead vendor, she would've spent over $36,000. Wow. Dollars. And on top of that, she wouldn't have control over the messaging that was attracting the lead. Listen to me, lead vendor prices are going to continue to increase, and it's not because they're doing something special and all these different marketing tactics to make sure that your leads are quality. No, it's not because of that. It's because they are using generic messaging with dummy Facebook pages that establish zero trust, and they have the ad spend to actually put forth into that, but then they're going to pass that extra cost onto you. So this is the year in 2026 that you take the next step to learn how to generate your own exclusive leads. If you're interested, my account, my YouTube channel, I've got lots of free information out there. And when you're really ready to dive in, my course Insurance Click to Close is going to be the thing that teaches you how to fully break free from lead vendors. Let this be the year that you start taking a few steps forward. And taking control of your own growth. Because eventually you want to have a business that is not dependent on anyone else. It is your business, your audience, your leads that you own. So own your marketing, own your growth. And for more tips, follow this account.
