Shauna Thoresen says video is non-negotiable for lead generation in 2026. Without it on your social pages, prospects won't find you. She shares low-effort ways to start: simulate client Q&As, use B-roll with pre-written hooks, or grab her free guide of 50 plug-and-play video hooks, half requiring no speaking.
Chapters
Ways lead generation is changing in 2026, part 4. Now, this one is something that many of you are going to have a hard time with, even if you know in your heart that this is true. It's not something that a lot of the licensed professionals that I work with want to hear, and that is the fact that video is going to continue to dominate. Video is going to be the essential thing, and if you don't have any video on your page, you're essentially going to become— Dead. Invisible. Now hold on, just because you need to have some sort of video on your page does not mean that you need to instantly jump into doing a lot of different talking heads, although I think that you're more than capable of it. All you have to do is pretend like you've been asked questions from clients and then you can answer them. But I have an easy way for you to get started. If you comment hooked, I will send you my guide that will give you 50 different plug-and-play hooks. 25 of them, you're not even talking. So this is a good way for you to ease into actually getting some video up on your page. You can take some B-roll, of you doing an activity, and then you can still put a hook up that lets your messaging and what you're all about actually shine through. But the reality is we are living in a day and age that people want to see who they're potentially going to be working with, with video. So you need to have enough content on your page that whenever someone clicks over to it, they know that you are undeniably an expert and you're someone that they can actually trust. So if you need help with that, comment hooked and I will send you over those 50 prompts.
