Shauna ThoresenCEO & Founder, Social Waves Media · CEO & Founder at Social Waves Media

71 Medicare Leads & Why He’ll Never Purchase Another Lead From a Lead Vendor Again

5 Nov 2025 · 1 min

Watch on YouTube

1:29

In this promotional case‑study video, the speaker recounts how a Medicare insurance agent, frustrated with the high cost and low quality of purchased leads, enrolled in the "Insurance Click to Close" training program. Within two weeks the agent learned to run his own Facebook ad campaigns during the Annual Election Period (AEP). The agent launched a sequence of campaigns – a PageLike campaign, an Omnipresent retargeting campaign, and targeted T65 and AEP campaigns – using conditional logic to ensure leads fell within the correct age demographic. The result was 71 Medicare leads at an average cost of $6.63 each. Satisfied with the performance, the agent chose to keep the budget low ($1/day) to stay within his management capacity rather than scaling further. The speaker emphasizes that no advanced technical skills are required, only willingness to learn and a good mentor, and invites viewers to comment "wave" to receive free lead‑training material.

Chapters

Once upon a time, there was an insurance agent, and his line of business was Medicare. And he was over purchasing leads from lead vendors. He was over the crap. He was over how expensive they were, and he decided to take a risk and run his own ads this AEP. And I'm going to show you exactly what his results are right now. He made the decision to enroll in my course Insurance Click to Close, take only about two weeks to actually learn how to run his own ads, and. This is what his ad account looks like right now. So this is his very first time running ads, so he's brand new. So first he ran the PageLike campaign that I teach agents how to run, then he is running an Omnipresent campaign that puts him out in front of the prospects multiple times a day, and then he's running T65 and AEP. And let's scoot on down and see what his results are. 71 leads at $6.63. Since his ads are performing so well that instead of scaling, he decided to reduce his budget to $1 a day just to let these kind of keep serving because he's kind of reached his limit to what he is able to actually manage this AEP. Now these, he is also using conditional logic. So we know that these leads are actually in the right age demographic. So you don't have to be tech savvy. You don't have to have any additional marketing training. You just have to have the willingness to actually learn and then find the right mentor, teacher, or program that is going to teach you. If you're interested in learning more, comment wave. And I will send you the link to my free lead training.