Shauna ThoresenCEO & Founder, Social Waves Media · CEO & Founder at Social Waves Media

9,583 leads @ $2.31 + No updates in 7 months 🩵The 4 reasons why such consistent results🩵

12 Jun 2023 · 1 min

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0:59

In this short video, the speaker shares a Facebook advertising case study where a $21,000 spend generated over 9,000 leads at an average cost of $2.26 per lead, without changing the ad creative for seven months. He attributes the consistent performance to four key factors: (1) teaching the algorithm the right audience, (2) properly configuring the backend of the ad account, (3) using the correct campaign structure, and (4) leveraging dynamic ads, which allows the creative to stay static while the system optimizes delivery. He invites viewers to watch longer videos that dive deeper into each element and encourages them to follow for more tips.

Chapters

Did you see? One Facebook ad campaign, over $21,000 ad spend, over 9,000 leads for $2.26 each. And I haven't switched out the ad creative since November of 2022. That is 7 months ago. Here's the 4 reasons why we're consistently generating those results. And the last one is why I haven't had to change out the ad creative in 7 months. First, we have taught the algorithm who to serve our ads to. Two, we have the backend of the account set up properly. This is a big one that a lot of people skip on. Three, we are using the correct campaign structure. And number four, da da da da. The biggest reason why I have not had to change out the ad creative in seven months is dynamic ads. If you want to hear more details about those four elements and learn how you can implement them in your own account, I made a video about each one that elaborates more. So I'll see you there. You can get these same results for yourself, and I'm going to show you how. Follow for more tips.