Shauna ThoresenCEO & Founder, Social Waves Media · CEO & Founder at Social Waves Media

AI Final Expense Insurance Ads➞ Legal Risk?

9 Jun 2026 · 2 min

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1:35

The excerpt presents a multi‑speaker promotional script that advertises a Level Final Expense coverage program for veterans with any disability rating, a Social Security Administration burial fund for seniors, and a sensational whistleblower story about a former SSA employee exposing a state‑regulated burial fund offering up to $40,000. The lines are delivered in a high‑energy, persuasive tone, blending legitimate‑sounding benefits with dramatic claims. While the broader video discusses legal risk of undisclosed AI‑generated ads, this segment illustrates the type of content that could mislead consumers, especially seniors and veterans, by overstating eligibility, using emotional narratives, and omitting required disclosures about AI involvement.

If the VA has rated you for any disability, even just 10%, there's a Level Final Expense coverage program you qualify for that's not in your benefits letter.
We've got great news for seniors. The Social Security Administration has made a small burial fund available for every senior who qualifies.
She was arrested because of what she exposed in front of thousands of people. Just watch. 33 years working in the Social Security Administration, and no one believes me when I tell them this: there's a special state-regulated burial fund that will put up to $40,000 in your family.
These 3 final expense ads are currently live in the Meta ad library, and they're clearly AI. And this is what you need to know: there are new AI laws that are being implemented in both New York and in California in June and in July. And just because your business isn't located there, if you are using AI-generated content for or your actual advertising, you have to start disclosing it. Now, here's the thing that is the most scary for me. I have done ad audits for final expense groups before who had no idea that these types of ads were actually being ran from their account. They had hired someone, they came in, it set up their ads, it was using winning final expense ads, and they were using AI. So one, not only is it important for you to be aware of so that way you can protect yourself, but 2, you need to know what message is actually attracting your leads. Okay? We don't need to use bait and switch. Marketing is not about manipulation. It's actually helping people and showing them how your product can help them and then leading them down the path to want to work with you.