Shauna ThoresenCEO & Founder, Social Waves Media · CEO & Founder at Social Waves Media

(👆Click Above for Full Video) Insurance Ads 2025: Meta Rules & 4 Strategies That Work Right Now

19 May 2025 · 1 min

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0:30

In this brief instructional video, the speaker explains that insurance advertisers must comply with Meta's Special Ad Category, which imposes specific restrictions on how campaigns are set up and what audience data can be collected. The presentation outlines what the Special Ad Category entails, how it alters campaign configuration and permissible data collection, and then shares the most effective current best practices and strategies for running successful insurance ads within these compliance constraints.

If you are running insurance ads, it is imperative that you are compliant under Meta's special ad category. Now, in this video, I am very briefly going to break down what is the Meta special ad category, how it changes the campaign both on the inside and also what you are now allowed to compliantly collect. And I'm going to share with you the best practices and strategies that I'm seeing work in your space right now.