Shauna ThoresenCEO & Founder, Social Waves Media · CEO & Founder at Social Waves Media

Getting Started with Meta Lead Ads: The 3 Things You Need #insuranceagents

22 Apr 2026 · 1 min

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1:05

Insurance agents need three things to start Meta lead ads: a personal Facebook profile, a business Facebook page, and a daily budget of roughly $10 or more. The speaker pushes back on claims that Meta ads are expensive or complicated, arguing that learning to generate leads yourself keeps you independent and lets you attract pre-qualified prospects.

Chapters

In order to start running Meta ads and generating your own leads, you only need 3 things. One, you need a personal Facebook page. This is because Facebook sees you as the person that is going to actually own the business assets. 2, you need your business Facebook page. Now, you could also create a business Instagram account for bonus points, but technically you only need your business Facebook page. 3, you need to have a budget of around $10 a day or more in order to get started. If you're hearing gurus and other experts tell you that there's too high of a barrier for you to get started, it's too complicated, it costs too much, it's going to take too much time, they're wrong. And many times the people that are telling you that benefit from keeping you dependent. This is a skill set that you absolutely can learn and it is not that complicated. And the truth is you are more than capable and you are more than able of becoming your own lead generation expert. And in all honesty, it is what's going to explode your brand and make you be different from everyone else. And it's going to allow you to attract leads that already have trust with you before you ever have a conversation.