Shauna ThoresenCEO & Founder, Social Waves Media · CEO & Founder at Social Waves Media

Insurance Agents Business Pages➞ How many, what to name them, + what profile photo to use

14 Mar 2024 · 1 min

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1:22

In this video, Shauna Thoresen addresses insurance agents who sell multiple lines of business and asks whether they should create separate Facebook pages and Instagram accounts for each product line (e.g., Medicare, ACA, final expense). She argues that the most impactful strategy for a long‑term career is to build a personal brand rather than a product‑specific brand. Consequently, she recommends agents maintain a single business Facebook page and a single Instagram account, using the agent’s own headshot—not a company logo—as the profile picture, and incorporating the agent’s name into the page titles (e.g., "Shauna Thoresen – Social Waves Media" on Facebook and "Shauna Thoresen" on Instagram). She concludes by urging viewers to comment on what is holding them back from fully leveraging social media.

Chapters

If you're an insurance agent who offers multiple lines of business, should you have a separate Facebook page and Instagram account for each line of business, like one for Medicare, one for ACA, one final expense, and so on? Or what if you only offer one line of business like Medicare, but you know eventually you're going to offer a second line of business like final expense? What should you name your Facebook page? Should it be after Medicare that you offer right now, or should it be something that is all-encompassing? My name is Shauna, and I teach insurance agents how to generate exclusive leads on social media. And this was actually a question that was just asked to me inside of my membership, The Inner Circle. Now listen to me when I say this: the most impactful thing that you can do for the longevity of your career is to create a personal brand. People don't want to work with the Medicare Maniac Agency or the ACA Plans for All. They want to work with you, the individual. So all you need is your one business Facebook page and your one business Instagram account. For that reason, I also recommend, one, that your profile photo be a photo of you. That's right, not your company's logo, but a photo of you. And 2, I would incorporate your name in the title. Like, you can see my Facebook page is Shauna Thoresen- Social Waves Media, the name of my company. And then on Instagram, I'm just Shauna Thoresen. If you're an insurance agent who hasn't harnessed the full power of social media, then tell me why. No, like, seriously, tell me in the comments right now what is holding you back.