⭐️ Insurance Lead Generation: 4 Ad Strategies Working Right Now (Part 2)

4 strategies that are working for insurance lead generation ads, part 2. Number 2, breaking down the data based on age. When you are looking at the data and the metrics that are happening inside of campaigns that you have running, it's tempting to look at the entire metrics that are happening inside that campaign or that ad set. What you need to do is you need to head over to the customized area where you can break down the metrics based on data. And what you want to see, let's say you are running T65 ads or even just general Medicare ads. You want to see terrible link click-through rates for the demographics you don't want. You want to see 20s, 30s, 40s. You want to see those demographics not clicking on your ads, not showing any interest. And then you want to see a high link click-through rate whenever it comes to your actual demographic. So if you have the right specific messaging, you should see in the first 1,000 to 4,000 impressions that your ads will swing and start serving whether it is the over 65 crowd you were trying to target or the under 65 crowd that you're trying to target. Breaking down the metrics based on the actual age is what's going to reveal who your are actually getting in front of and tell you where you need to make improvements. For more lead generation tips, make sure to follow.