Shauna ThoresenCEO & Founder, Social Waves Media · CEO & Founder at Social Waves Media

⭐️ Insurance Lead Generation: 4 Ad Strategies Working Right Now (Part 3)

21 May 2025 · 1 min

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1:10

In this segment of a multi-part series on insurance lead‑generation advertising, the speaker explains how to leverage Meta’s conditional‑logic lead forms to improve the quality and efficiency of ad campaigns. The feature lets advertisers ask a qualifying question within the lead form; depending on the prospect’s answer, the user either proceeds as a qualified lead or is filtered out. This approach helps stay within the Special Ad Category restrictions (e.g., for T65 insurance ads) while simultaneously teaching Meta’s delivery algorithm faster which audiences convert, leading to quicker optimization and lower cost per lead. The speaker concludes with a call to follow for more lead‑generation tips.

Chapters

4 strategies that are working inside the insurance space for lead generation ads, part 3. Number 3 is using conditional logic forms. If you are running Meta ads, they have this really cool feature that you can turn on. It's conditional logic forms. And what it allows you to do is ask a question. So you ask a qualifying question, and if the user answers one way, they do not become a lead. If they do answer another way, then they'll move forward and they will become a lead. Now, this is really great for multiple different reasons. One, it allows you to filter out your leads. Of course, you still have to do it within the special ad category limitations, but this especially can be useful whenever you are running something like a T65 ad. So when you ask that question, it's going to make sure that you get the right users. But what's even more cool about this is it very quickly teaches Meta the algorithm. When you've optimized for leads, it wants to get in front of people that are going to become leads, right? Yes. Whenever it sees when I serve it to this type of person, they do not become a lead. And when I serve it to this type of person, they do become a lead. Helps the algorithm quickly shift to the right demographic much faster than if you're not using it. For more lead generation tips, make sure to follow.