Insurance agents can use Facebook lead-generation ads to capture Medicare and ACA prospects without a website. The video walks through building the campaign, creating lead forms, writing a privacy policy in three minutes, and routing leads to a CRM or automated follow-up system.
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What is a lead generation ad and why are they the best paid advertising tool that an insurance agent can use? I'm going to show you. Best part is you do not need a website to be tech savvy. Need a free giveaway for lead generation ads to work for insurance leads. Back end of the ads manager is where you set up your campaign structure, your audience targeting, and your ad creatives. Then the individual is going to see the ad and when they click on it, it opens a form right there on Facebook and they're able to submit it and become a lead. Here are examples. There's an ACA example and this here is a Medicare example. So when the individual clicks on the Learn More button, it's going to open up a form that looks like this. They are then going to see the one link that you need, your privacy policy. I can show you how to create that without a website in under 3 minutes. And then going to see a thank you page. I always tell insurance agents they should put a link to their no-cost consult at the bottom of the thank you page. You can have that new lead drop directly into your CRM, or you can have an automation sitting there that follows up with your lead immediately and automatically.