Shauna ThoresenCEO & Founder, Social Waves Media · CEO & Founder at Social Waves Media

Insurance Lead Generation Pros & Cons

19 Jan 2024 · 1 min

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Insurance agents can generate their own leads through social media, though it requires time, money, and new skills most didn't enter the field to learn. The payoff: free or cheap leads, complete control over your message, and a personal brand that attracts clients looking specifically for you.

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Let's talk about the pros and cons when it comes to generating your own leads. The reality is you will have to invest some time and money, whether that is organically posting or investing in ads, and you will have to develop a new skill set. Now, I know you didn't become an insurance agent because you're passionate about digital marketing, the customer journey, and social media lead generation. Reality is lead generation is the fuel to your business. You want to be in this industry for the long run. Best thing you can do is develop the skill set that will actually generate the fuel that will keep your business going for the long run. Pros. You are able to generate leads at wholesale and for free. That's right. When you have a strategy in the way that you approach social media, you are able to generate leads for completely free. Complete control over your messaging, influence the type of lead that you want to attract, leads that are actually exclusive to you. You are investing your time, energy, and money in your own brand, and you get complete control over your business. So in the way that I'm seeing it, the pros way outweigh the cons. The time is now. Start taking control of your lead generation game. Follow for more tips.