Shauna Thoresen breaks down three decision drivers that move insurance prospects to act: the brain wants cost-savings data, the mind needs misconceptions corrected, and the heart responds to personal care and trust. Hitting all three in your marketing increases conversions.
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The truth is there are three different decision drivers, or I like to call influencing factors, that greatly influence whether a person is going to interact with your ad, is going to click on the link, and is going to ultimately book an appointment with you. This also applies to any type of your organic content. I was just speaking to URL Insurance Group this morning. I was teaching their final expense and their Medicare agents growth strategies that are working right now, and this breakdown is something that they all said stood. Out to them. So I want to share it with you. The 3 different decision drivers and approaches that you want to take is the first is the people that make their decisions primarily with their brain. These are our people that are analytical. So whenever you have the approach that it's showing, if you only pay this much a month, you could save your family this amount, or these are the people that want to see a checklist and they want to know that the math is going to be mathing. So having that approach and them seeing it will be the thing that drives them to to actually make that decision to take the next step. The next is with the mind. Now, you could also say mindset. These people are just one mindset shift away from making that decision to speak to you. Maybe these are people that think that there's only one Medicare plan that's best for everyone, and I should just get on whatever my neighbor is. Maybe they think a 1-800 number is like the best way to go whenever it comes to working with an agent. Maybe they think that because they have a health condition, they wouldn't qualify for burial insurance. So why even speak to anyone to begin with? So shifting that mindset, it could even be that they think that they have enough life insurance coverage because they have their employer, and you're showing them that actually that's not true. When you help them make that mindset shift, it will help push them further towards seeing you as an advisor and wanting to speak to you. And the last one is the heart decisions, and this is our emotional approach. These are the people that are just seeking that. They want the connection, they want the trust, they wanna know that feeling overwhelmed, that you're gonna take care of them, that if it's frustrating, it doesn't have to be. If they have questions and they need to feel taken care of, you're there for them. Incorporating these 3 different approaches will help hit people from all of the different angles and will help you increase your conversions. Follow for more lead generation tips.
