Insurance Leads: When Leads Don't Convert (Biggest Lie Told to Agents)

If a lead doesn't convert, it's always your fault. It's because you didn't do something right. It's never the lead. They were interested in insurance until they spoke to you. So it's something that you are doing wrong. Okay, can we just stop? I literally heard an insurance guru who obviously sells leads saying this on Instagram the other day, and nothing makes my blood crawl more than the gaslighting that happens in this industry. Here's what they're not telling you. The quality of the lead is dictated by the messaging that attracted the lead in the first place. If someone clicks on an ad that is promising them a $3,300 grocery flex card, or that's offering them free grocery money, or that's doing some sort of a giveaway, what do you think that they're going to want to talk about whenever you call them? But if someone clicks on an ad that is about protecting your family with final expense, or reviewing your Medicare plan, or making sure that your doctors are in network, or exploring options to make sure that you have guaranteed income after retirement. Now you're going to have a real conversation. The messaging dictates everything, and this is why lead vendors do not openly show you their ads, because then you're going to see how simple they are, how generic they are, and you're gonna know, hey, I can do this better, because you can.