Shauna ThoresenCEO & Founder, Social Waves Media · CEO & Founder at Social Waves Media

Insurance Social Media Tip➞ Images

18 Jun 2024 · 1 min

Watch on YouTube

0:48

In this short instructional video, the speaker advises insurance agents on how to design more effective social‑media images. The main argument is that overly busy graphics—filled with the agent’s name, contact details, multiple logos, slogans, and assorted messages—distract viewers and waste the roughly three‑second window of attention they have. Instead, the speaker recommends a minimalist approach: focus on a single, clear idea that addresses a specific pain point, highlight the benefit to the prospect, and include one clear call‑to‑action (e.g., comment, direct‑message, or text). By limiting the visual clutter, agents can capture attention and drive engagement more efficiently.

Chapters

insurance social media tip you need to know. Stop making your images be so incredibly busy. We don't need all of the information on every single post. I see agents that always want to put their name, their contact info, what line of businesses they do, what their slogan is, and then they want to put their logo at multiple spots, then email me, text me, along with also a message. People are lazy when they're on social media. You get an opportunity to grab their attention for about 3 seconds. So, have one big idea. What's the pain point you're removing? What's the benefit they're going to be getting? And then one call to action. Do you want them to comment, DM you, text you? What is it? Don't include everything, that makes it way too busy.