Shauna ThoresenCEO & Founder, Social Waves Media · CEO & Founder at Social Waves Media

Insurance Social Media Tip➞ Posting

27 Jun 2024 · 1 min

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Shauna Thoresen says insurance agents should stop posting ads and flyers on social media. Instead, write like you talk to prospects in person: show personality, build relationships, attract ideal clients. Posts that look like traditional ads get scrolled past.

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Insurance social media tip you need to know. Don't make your social media post look like an ad or a flyer. Here's the deal, the purpose of social media is to attract your ideal audience and to begin building a relationship with them. And let me tell you, when someone like my mom is scrolling through Instagram and she's looking at what her friends are up to, commenting on pickleball posts, laughing at funny animal videos, And if she sees your post and it looks just like the ad or flyer that she received in the mail and threw away, it's not gonna work. Instead, use your post to showcase the part of yourself that you already use in prospect meetings that allows you to connect with them. This is the quickest way to begin attracting your ideal clients and then begin building a relationship with them.