Insurance agents should start with Meta Lead Forms because they're mobile-optimized and need no pixel setup. Use landing pages instead when promoting higher-commitment offers like webinars or events that require more context and trust building.
Chapters
Lead form versus landing page. Which one should you use for your ads? If you pick the wrong one, you'll either waste money on ads or you will send traffic to your page that doesn't convert. Here's the general rule. If you are brand new to ads, then always start with using a form. Why? Because then you don't have to worry about conversion rates, optimizing for mobile, installing any types of pixels, or optimizing for standard events. Plus, Meta Lead Forms now have built-in quality filters that you can utilize, like SMS verification, open in Messenger chat, custom questions, conditional logic, and more. Lead forms are fast, they are simple, and they work when you use the right strategy. But if you are promoting something that needs more context and requires more from the user, so for example, a webinar and especially an in-person event, then you want to use a landing page. Why? Because a landing page allows you to address the benefits, address the objections, provide more information, build more trust in a short period of time. So here's your answer. Lead forms are a fast, simple way already optimized for mobile with quality filters built in. A landing page equals something that requires a higher commitment from the user that you need to build more trust, give more context in order for them to want to say yes to whatever it is that you have to offer. Start with lead forms and add landing pages later. If you're an insurance agent or other licensed professional who wants to learn how to generate your own leads, this account is for you.
