Shauna Thoresen debunks the claim that landing-page leads beat Meta lead-form ads. Modern Meta forms now include SMS verification, custom questions, conditional logic, and Messenger follow-up, making them just as qualified. The myth persists because people either don't know the current features or profit from selling expensive landing pages.
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Lies insurance agents are told about lead generation and Meta ads. Lie number 2, landing page leads are higher quality than Meta lead form leads. In other words, what they're implying is that leads that convert from a landing page are higher quality than those that convert from a lead form. Bro, this is not 2019. Lead forms have come a long way. In fact, on lead forms now, you have access to SMS verification, custom questions, conditional logic, which means that if they don't answer a question the right way, then they don't even become a lead, opens up a Messenger conversation, which means that if you can't get a hold of them on the phone or via text, you have a lifeline via Messenger. They are also mobile friendly, they are user friendly, and you don't have to be tech savvy to set them up. Saying that lead form leads are not as interested in the product is just like saying that the customers at Chipotle that go through the drive-through are lower quality customers than those that actually come inside of the restaurant. Not true. It's just a different path have to get your burrito bowl. Great, now I'm hungry. People that tell you this either are incompetent when it comes to ads, they're not up to date on current ad strategies, or they're trying to sell you something like a $5,000 package to set up a custom landing page with your own funnel and workflow. It's a whole system, which isn't that hard to set up, by the way. Or they're wanting to brag about how high quality their leads are that they generate and are going to sell to you because they use a special landing page. It's time to break free from these lies. Stop letting them keep you dependent. When you own your marketing, you own your Have you heard any of these lies before?