Shauna Thoresen explains Meta's Special Ad Categories for insurance and financial products, covering what's allowed on lead forms and which questions are banned. She's spent over $2 million in these categories and reviewed hundreds of agent accounts to show how to target effectively without breaking compliance rules.
Chapters
If you're running ads in the Meta special ad categories, so insurance, a financial product, and so on, and you're curious about what it is, what exactly is compliant, what you can ask for on your lead form and what you cannot, and then how you can still target the right audience, I just released a new YouTube video that breaks it all down. Last year, I spent over $2 million in the special ad category, and I got to see inside of hundreds of different independent agents' ad accounts. So I have a pulse on what is and what isn't working. Whenever it comes to whether you're a large agency or more importantly, if you're an independent agent and your budget is like $5 to $10 to even like $20 a day. So make sure you go check that out so you can get all of the information. And if you have any specific questions, don't hesitate to drop 'em below.