Shauna ThoresenCEO & Founder, Social Waves Media · CEO & Founder at Social Waves Media

Perception is built on experience— even posting just once a week gives build up your trust factor.

25 Jun 2025 · 1 min

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Claiming expertise doesn't build trust. You need public proof of what you actually do. Even posting once a week shows people you know your stuff, not just that you say you do.

Chapters

The issue was not that I was not an expert, that I was not a good ads manager. The issue was I did not have any public-facing proof to show that I was an expert and a good ads manager. And when you put yourself in a position when you are having to tell someone you're an expert, I'm telling them I'm a good ads manager, you're telling them I'm a trusted Medicare agent, it's not going to work. Because that is not how people's perceptions work. You can't convince them. They have to have their own experience to come to that conclusion. It's just like when Katy Perry decided this year to tell us all that she's an astronaut. Didn't change any of our perceptions, now did it, Sam?