Shauna ThoresenCEO & Founder, Social Waves Media · CEO & Founder at Social Waves Media

Should you buy insurance leads? Or is that purposefully keeping you dependent?

2 Jun 2026 · 2 min

Watch on YouTube

1:31

In this motivational business talk, the speaker challenges insurance agents and entrepreneurs who rely on purchased leads, arguing that true entrepreneurs build their own marketing assets by creating a brand, running ads, and posting on their own channels. Buying leads is framed as renting someone else's audience, which leaves the buyer with no lasting value if the relationship ends. The speaker emphasizes that learning marketing is within reach for anyone capable of handling complex insurance lines, and urges listeners to take a concrete first step—posting something on social media—to begin building their own audience and confidence. The overall message is that building a brand creates compounding, long‑term value, whereas buying leads creates dependency and no lasting asset.

Chapters

Look, real entrepreneurs, they buy leads. So if you're wondering, do I have to buy leads? Then that means you're not a real entrepreneur because real entrepreneurs just accept it as a part of their business model. Ugh, I hear insurance industry leaders say this all the time, and what they're not telling you is real entrepreneurs build assets. They create brands. They generate their own leads. Yes, running ads costs money and marketing can cost money at times, but that's very different whenever you're growing your own brand versus whenever you are renting it from someone else. Because whenever you purchase leads, you're essentially building their business, building their Facebook page, building their ad account. And if you dissolve the relationship, you walk away with nothing. When you're running your own ads, or at the very least posting on your own pages, you are building up your own brand, your own awareness, your own audience, and all of that will compound over time. I know it can seem overwhelming to learn marketing, but I'm here to tell you, if you can learn to write these very complicated lines of business. If you can understand how these plans change year over year, you are smart enough and you are more than capable of learning how to get your message out there. So this is your sign that you need to start doing something today. Take one small, simple step. Just post one thing on your social media just to start getting comfortable doing that. You are capable, you are able, and you are worthy of achieving any goal that you want in your business. So take the next step and go get it.