Shauna ThoresenCEO & Founder, Social Waves Media · CEO & Founder at Social Waves Media

This big problem leads to poor quality insurance leads

10 May 2023 · 1 min

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The speaker highlights a major issue in insurance lead generation: bait-and-switch advertising. Two groups are responsible. First, online lead vendors create ads that promise high‑value, often free leads that either don’t exist or are unqualified, then sell the low‑quality leads to agents at a premium. Second, marketing agencies sell insurance agents a "set‑it‑and‑forget‑it" ad system, claiming it works without teaching agents how to manage or optimize Facebook ads, creating dependency. The speaker warns agents not to fall for these traps, urging them to run honest, transparent ads and learn to control their own campaigns for a stronger, more sustainable business foundation.

Chapters

There is a big problem happening right now when it comes to insurance lead generation. The first group that's doing this irritates me. The second group really pisses me off. The problem is bait and switch ads. It's ads that promise leads something of high value for free that most will not qualify for, or worse, the free item doesn't even exist. The first group doing this is online lead vendors, and that makes sense because their goal is to generate as many leads for as cheap as possible so that way they can then sell them to you and other agents agents at a premium. The second group is marketing agencies that set up lead generation ads for individual insurance agents. They sell a set-it-and-forget-it type system. That's not how Facebook works, and they don't empower agents with the knowledge of how to manage and optimize their own ads. So now they're dependent on this ad agency if they want to keep running lead generation ads. So don't fall for that trap. You can run ads with honesty and integrity, and that builds a much stronger foundation to your business.