🩵 Understand the 3 levels of a Facebook Ad (Meta) Campaign in under 60 seconds.

Understand the 3 levels of a Facebook ad campaign in under 60 seconds. So many entrepreneurs and insurance agents make the mistake of running Facebook ad campaigns without understanding how important the structure of the campaign is. This puts you on the fast track to wasting money. Despite what some experts might say, it doesn't have to be complicated for you to understand. In the backend of the Ads Manager, there are 3 different tabs: Campaigns, Ad Sets, and Ads. I like to think about these 3 tabs kind of like a tree. The campaign level is like the tree trunk and the roots of the entire tree. All the settings that we put here are going to affect the rest of what we have going on inside the campaign. We have multiple different branches or ad sets. The ad set is going to dictate who we are actually targeting right now and a few other important optimizations. The ad set— we've got the leaves or the ads, and this is the actual ads that individuals are going to see when they're on Facebook or Instagram. The settings inside the ad set and ultimately in the entire campaign affect how these ads are being served. Follow for more tips!