Shauna Thoresen shows insurance agents and financial planners how to boost webinar signups and attendance by naming events around audience fears and outcomes, not topics. Instead of "Medicare Planning," try "The 3 Medicare Mistakes That Cost Retirees Out-of-Pocket Every Year and How to Avoid Them." Lead with the problem solved, not the subject.
Chapters
This is for you only if you are an insurance agent or a licensed professional that is offering webinars or seminars. This is a tip that you don't want to miss because it will instantly increase your registrations and your attendance. I just wrapped up a meeting with my insurance agents that are part of the Inner Circle, and today we were really focusing on webinars and seminars, especially with it being AEP. So Medicare-type webinars and seminars, and then also we were talking about financial planning like IUL annuities or retirement planning, long-term care, and different products like that. And what we were focusing on was how important it is that you name your webinar, your workshop, whatever it is, something that the individual is instantly going to know that they're going to be getting a benefit from. So the reality is the topic that a licensed professional is going to talk about, it's boring. Like, no one wakes up Saturday and is like, I can't wait to learn about all the parts of Medicare, or I can't wait to go talk about estate planning and find out if I need a trust or a will. Like, no one's excited about that, right? So it's when title your webinar something like Medicare 101, Welcome to Medicare, or Medicare Parts, or Critical Components of Estate Planning, it's even more boring. No one wants to go to that, right? But what they do want is they want their pain points to be solved. The pain that they are feeling is real. If you can stir that up, the fear of not having enough income for retirement, the fear of being locked in a plan that you're going to be stuck in for an entire year, the fear of out-of-pocket costs that you don't realize, the fear of your family not actually having access to your assets and so on. The other thing that's really real is the benefits that you provide. You provide peace of mind. You help them financially plan. You are an advisor that they are able to ask questions to. So while the topic is boring, the pain is real, the benefit is real. So when you are naming your webinar or seminar, focus on those things. So here's kind of some examples that we were talking about. The 3 Medicare mistakes that cost retirees out-of-pocket costs every year and how to avoid them. How to get better Medicare coverage with Less money in 2026. Medicare enrollment, the critical decisions that affect your coverage for life. Let's see some things that we are talking about whenever it comes to like a financial advisor, the retirement income strategy that guarantees you never run out of money, how to turn your 401 into lifetime income without market risk, and so on. So when you are crafting what the name is of your actual workshop, lead with what you're going to be solving, hit on the benefits that it's going to be for them being there, and watch your attendance go up.
