Shauna Thoresen tells insurance agents to post three types of content: educational (answering questions, industry updates), empathetic (showing genuine care), and entertaining (funny or cute posts that reveal the human side). The goal is not viral reach but becoming an undeniable expert through consistent posting.
Chapters
Now let's talk about your social media page. If you are running any type of ad, like even if we're running at $5 a day, there's a chance that people are going to click over to your page to check you out. And that's exactly what we want them to do because your page is going to be loaded with content that the goal isn't to go viral. The goal is to be undeniably an expert in your field. And you're gonna do that by posting educational, empathetic, and entertaining content. For educational content, obviously that is going to shine a light that you are truly an expert. You can do that by answering questions, talking about what's happening in the industry, sharing mistakes that you see clients make, testimonials, and so on. Empathetic content. People want to know that you're not only an expert, but you're someone that truly cares about them. When you can talk about their pain in a way that they've never thought about it in that way, and you can show that you truly care about people and your clients, that is going to build up so much trust from the very beginning. And the third category is entertainment. So it's okay for you to share some things that you think are funny or that are cute. I am trying to tell myself with my overthinking brain and wanting to always make sure everything being is perfect, that 2026 is actually going to be a great year because it's going to be the year that showing that you're human is going to be one of the best qualities that you actually can do. So stop letting that hold you back from getting out there, getting some content on your page. And if you need help with ideas, comment hooked and I will send you my 50 prompts that are created specifically for insurance agents.
