Why Agents Think Facebook Ads Don't Work

Here's why so many insurance agents think that Facebook ads suck. The reality is Facebook makes it extremely easy for you to pay the platform to serve some of your content in front of some of their users. And if you don't have things set up optimally, your results are going to suck. I like to think of Facebook ads like a tool, very similar to a paintbrush. Anyone can pick up a paintbrush. You can get some paint on the brush and slap it on a canvas and say that you're a painter. But other people will take the time to actually hone in their skill and be able to create something that you can tell that it's supposed to be a picture of something, while others actually master how to use the tool and can create a masterpiece. That is the way that Facebook ads are. When you know what to do and you know what metrics to look at, you're going to know exactly what changes you need to make in order to constantly get optimal results, and decrease that cost per lead.