Shauna ThoresenCEO & Founder, Social Waves Media · CEO & Founder at Social Waves Media

You're Teaching Leads to Ignore You (When to send lead magnet)

16 Jun 2026 · 1 min

Watch on YouTube

1:28

In this segment, the presenter explains why delivering a lead magnet (e.g., checklist, guide) directly on a Meta lead form or thank‑you page is a major mistake. Instead of giving the prospect instant access, marketers should use the post‑submission moment to teach the lead to check their email for the promised resource. This habit not only moves the conversation off the ad platform but also establishes a communication channel, improves deliverability, and begins trust‑building. The speaker warns against the “view file” option on Meta lead forms, stresses the importance of avoiding junk‑mail placement, and frames the approach as a foundational step for generating high‑quality leads.

Chapters

If you're running ads to a lead magnet, so some sort of free resource, a checklist, a guide, et cetera, should you give the lead access to that resource immediately after they fill out the form? The answer might surprise you, and it can be the biggest differentiator between teaching a lead to actually go look for your communication versus burning that opportunity from the beginning. So I'm in the middle of updating my course on Meta ads, and Meta of course has this little call to action that you can add at the end of a lead form. And it is this guy right here, view file. So you can actually upload a PDF or whatever it is, and then when the lead completes the form, they can click download and actually get it from the platform. But this is actually a huge mistake in lead generation. We want to develop a relationship with a prospect. So the most important thing that you can do is teach that lead to go to their email to check their inbox and start looking for communications from you. This is your one opportunity that if they are expecting something, they are for sure going to get off the platform, going to go check their email and see if you actually sent them what's promised. It's your one opportunity to start teaching them to look for that email. Make sure that your email does not end up in the junk section, so don't make the mistake of putting it on your thank you page, or worse, putting it on your meta lead form. Teach that prospect to go look for communications from you, and that way you can start developing trust from the beginning. And if you're learning how to generate your own high-quality leads, you're at the right place.