Charlotte Roycroft-Davis calls out a supermarket chain that sells ultra-processed foods while marketing itself as health-focused and offering weight-loss injections. A Nature study confirms these foods don't satisfy hunger, rewire brain reward pathways, and disrupt appetite regulation. She calls it "setting the fire then selling the hose."
'Your healthcare journey is in safe hands.' That's the motto of a well-known supermarket chain. Really? Then why are those same hands feeding the crisis and selling the cure? Last week, a landmark study in the journal called Nature confirmed what we in behavioural science have known for years. Ultra-processed foods don't fill you up. They rewire your brain. They break your appetite regulation. They change your gut microbiome. And guess what? They're directly linked to overeating, weight gain, and poor health outcomes. So explain this to me like I'm a 5-year-old. How can a supermarket pump out aisles of ultra-processed food, then rebrand itself as a wellness clinic offering weight loss injections? That's not healthcare. That's setting the fire, then selling the hose to put it out. If you think I'm angry, yes, I really am.
