The REAL Problem With Looksmaxxing

Sol Brah argues that looksmaxing culture has gone toxic with DIY bone-smashing, steroids, and surgeries chasing impossible facial ratios. Real attractiveness comes from diet, sleep, posture, and what he calls aura-maxing: health, mastery, and inner confidence that naturally improve how you look without destroying your body.
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Looksmaxing is gay. It had to be said. I had to be the one to say it. I'm sure a lot of people have said this, but it's the truth. The world is getting swept up in this phenomenon of looksmaxing more and more, and it's time to talk about the darker side of it. I want to talk about looksmaxing, why it's lame, what I disagree with it, what I actually agree with it. In parts. I'll talk about the physical health ramifications of modern looksmaxing, why natural healthmaxing is superior, as well as the spiritual side of looksmaxing and diving deep into it. What does it do to the spirit? What does it do to the soul to go into this ideology so much? Before I talk about looksmaxing, I want to tell you the story of Narcissus. This is a story that comes from ancient Greek mythology, most famously told by Ovid. Narcissus was a stunningly beautiful young man who rejected every admirer, including the nymph Echo, who wasted away until only her voice remained. One day, Narcissus came upon a pool of water. Seeing his own reflection, and he fell completely in love with it. Unable to look away or embrace the image at all, he just languished by the pool and eventually died there, and he transformed into the flower, the Narcissus flower that bears his name. This story is where we get the term narcissism. If someone's a narcissist, they love themselves. They're always obsessed with their self-image. That's what we call it. And it starts and comes from the tale of Narcissus in Greek mythology. So on one level, it's a cautionary parallel. It's warning against the pursuit of maximizing your appearance because it can tip into an obsessive fixation on your own image that becomes self-consuming rather than self-improving. And I'm sure we've all seen examples of this in our own life or online. Narcissus didn't only appreciate his beauty. He, you know, just loving yourself in a normal way, that's fine. You should love yourself and think you're beautiful and all the rest of it. These are healthy expressions and self-love. He loved himself so much that he became trapped by it. He became unable to engage with the world around him. And because of his self-obsession, because of his obsession with his self-image. So if someone is so self-obsessed with their image, it can trap them. They're like always doing their hair in the mirror. They're worried about what other people are thinking of them. And you can see how you begin to be unable to engage and actually be in the moment and live in this reality if you're so obsessed with yourself. So that's the story. I'm sure you can see the parallels that I'm going to draw on. There are many of them that we can see. From such a myth and how it relates to the modern world and modern looksmaxing. So the state of modern looksmaxing is absurd. That's, I think, plain enough for everyone to see. Before I go into why, I want to say that I support making yourself more attractive. Obviously, this is a very important part of life, which can bring you untold benefits and better success in your job. And having people like you more, be friendlier, open doors, just your own relation of self-image and improving yourself. That's all good. That is looksmaxing, you know, looksmaxing in a positive way from discipline, eating well, shaving consistently, dressing well, getting a haircut, being clean, improving yourself. There are many fantastic improvements that you can make through changing your diet, establishing better posture, relaxing the fascia in certain parts, strengthening the tongue. That's where mewing comes from. Strengthening yourself and your body in general and gaining muscle, boosting and optimizing hormones, improving your sleep. All of these, I think— I know are positive ways to improve your looks that don't dive into the world of craziness that model looks maxing gets to today. And they're all, you know, you can spend a lot of time doing these things in a positive manner. Again, don't let it become self-obsessive and don't freak out if you miss, you know, 30 minutes of your beauty sleep being social and things like that. But I support all of this. I'm not saying you can't look smax at all. However, when the advice used to be, I remember growing up watching the, or reading the original fitness image boards where people would be like, how do I, how do I looks max? Like, what do I do? And the common advice comes back, you know, sleep better, drink more water, uh, go to the sauna, improve your diet, get rid of seed oils, things like that. Like, that was very common. This is what I saw years and years and years ago. Looks maxing is not necessarily a new thing. That's what the, the advice used to be— getting a tan in the sun and you improve how you, how you look and you look a bit more muscular, as well as the health benefits and things. Now the mainstream is pushing to inject random chemicals into your face and body and pretty much spend your entire life upset if you don't have the exact facial ratio that this supermodel has, and being upset that you're not as, you know, attractive as this guy or whatever. It's insane, you know, analyzing other people, judging others, judging yourself, tracking these very, very minute changes. Comparing yourself against fake ideals. This has always been an issue with the modern world and the internet and social media and things. We're comparing ourselves, uh, even mirrors being everywhere. Like, back in the day, they didn't really have mirrors. You, you just were yourself, and you weren't necessarily always looking at your own self-image. Like, in the wild, maybe you would see yourself in a pool of water, like Narcissus did, and that was the first time he saw his reflection. Now we see our reflection every single day, 20 times a day, and we can become a bit neurotic about these things if we let ourselves get to that point. So modern looksmaxing, where we're injecting these chemicals, where there's all this online discourse about facial ratios and everything. I think, as is kind of my point before, like, you can objectively see this information and you see these common threads where, okay, what actually does make someone a supermodel? Can I improve that? What is my basis or relation to those objective realities? That I think can be analyzed in a healthy way. You don't have to freak out and cry by just observing reality. That would be the other side of just being a baby and a pansy. So when you take it to the thousandth, the thousandth degree though, that's when you run into trouble. And there's this totally insane subculture of looksmaxxing online today. It's enough to create mental complexes in anyone. I'm not even against like the crazy looksmaxxing if it's the right thing. Like, I believe bonesmashing is real. Bonesmashing, for people that don't know what it is, is where you— in the looksmaxxing community, is where you hit yourself in the face, in the bone, on your chin, your cheekbones and things with a hammer. Usually with a bit of padding on the hammer, and you create micro fractures and therefore encourage the bone to grow. And you create these micro fractures, it heals, repairs, and the bone gets stronger, remodels. Now, this is an application of Wolff's law. This is a very real biological thing. However, I'm not going to say that it doesn't work. What I'm saying is you should go join an MMA gym and get punched in the face and develop your bone smashing and your thicker skull because you're in an environment in which your bones need to adapt to strength. Weightlifting does the same. You're applying shearing forces to your bones over time. Athletics, sprints— these are all things that do it in a natural way. Do I think you need to sit in a room and smash yourself in the face until it bruises? And, you know, I've seen some quite warped faces from people that get obsessed with doing this thing. Like, it's a little bit of self-harm at that point. So I don't disagree with the principles. I disagree with letting it become a neurotic thing and it morphing and warping into where you're developing some sort of mental illness. And it doesn't necessarily— like, there's diminishing returns. There's ways to do these things that will be healthy and improve your looks and not just be totally insane. Another part of modern looksmaxing which I take issue with is the steroid use, peptide use— peptides is just a fancy word for steroids really at this point— and the danger of those steroids, the danger of peptides. Because most guys are seeing, you know, young guys and older guys as well, they're seeing these crazy physiques of these guys online at very young ages, you know, 20-year-old just benching ridiculous amounts, completely shredded. And they're on gear. And I'm not saying all of them are, I don't believe that all of them are. We have genetic outlier freaks who do things well, but a lot of them do get, you know, exposed later on for being on steroids. And then it's like you've been comparing yourself and say, oh, you're not as big as this guy, you're not as shredded as this guy, what's wrong with you? Maybe I need to take these peptides, maybe I need to take these steroids. And they're 20 years old and getting these huge skin lesions and acne because they're hormones and they're injecting these these chemical things which your body then throws out and tries to detoxify. That's why they get it. Um, before it used to just be steroids, you know, back in the day. Now it's like this peptide 5-7C compound, and it's treated with some way more, uh, lackadaisical and like less seriousness. Oh, I'm just going to inject a peptide and dissolve my fat and lose, lose some body fat. And it's like, but what's actually happening here? What is that peptide? Where are you getting it from? I'm getting it from a very reputable Chinese bathtub laboratory. So it's like, what's happening there? Why are we suddenly in the world, through the looksmaxing culture, accepting that peptides are just willy-nilly? Oh yeah, inject it, whatever. And now I'll take one for my skin, then I'll take one for my hair. And by the end of the day, you're giving yourself so much liver toxicity that your body doesn't really know how to process these things. And that is my issue with all this stuff. I want to be a voice that I am saying to younger guys and older guys that want to look better and feel better is that, you know, I've never injected everything. Do I have the most top apex physique out there? No. Do I have in normal reality one of the top apex physiques out there? Yes. You know, even online when I'm a little bit more shredded than I am now, you know, I objectively am after decades of training— well, not decades, but over a decade of hard training and optimizing everything and doing my natural living and eating raw meat and all these raw egg yolks and raw milk for years and years, sleeping well, living in alignment with nature and doing what I know to be real— like, I'm still progressing. I'm still gaining muscle. I'm still, you know, at a point where I am sleeping incredibly I have no health issues. I'm in very, very good health. And to me, what are you trading off when you could be in a state like I am, or you could inject something that possibly has some consequence— usually has some consequences down the line that you may not even be aware of, but it's now just for that extra little bit of being super shredded or like a little bit bigger in a shorter time frame. Like, to me, unless you're really just insane bodybuilding style, that's your ultimate dream and you're totally dedicated to that, then maybe there's an argument for using those compounds in a controlled area, uh, with someone that you know and a doctor and all the rest of it, good quality, blah blah. Most people are just like, I want to look a bit better at the beach, I'm going to blast this injectable peptide and not really have any conception because I want to look good and increase my mog rating and stuff like Again, I believe in the value of mogging. I believe in hierarchy in general. It's undeniable that your word carries more weight when you mog, whether that's your health, your energy, your physique, or in general, you're just showing that your philosophy, your approach to life is working. And so you mog. And so I'm gonna listen to that guy more than the fat guy who doesn't have what he wants in life and looks low energy. And like, why would I listen to that guy? I wouldn't. So I believe in these principles of hierarchy, of nature, of mogging in general, but the way that it's applied to social media and where you're preening yourself for attention is very shallow. You know, it feels like some people don't even want to be attractive. They just want to be perceived as such. They want, they want to be elevated in the social hierarchy. You know, I was in the sauna the other day. A girl was talking about her date that she just had. She said the guy was super handsome, but she felt absolutely nothing in terms of attraction to the guy. So it's, it's not just about looks. Like, if that is your goal, looksmaxing, what for? Mostly to attract girls, to attract guys. Like, it's a very shallow understanding of these things. Not that that's a negative in and of itself, but the application where that's the only goal out of all of this, that is shallow and that is going to result in some issues down the line. So social media, as everyone knows, it can create this false reality, this perception, these issues that is false. So as far as mogging, focus on mogging your past self and others in, in certain situations, in competitions and whatever else in living in life. I, I won't deny anyone a fair mog if, uh, if that happens. That's, that's just life, that's nature. But raise other people up, you know, that can improve your energy. And, you know, friendly mog— mog someone to the point where you're shaking hands with everyone in the room. Wow, that guy's charisma mogging me, you know, he's rizz mogging me. Uh, you know, there's lots of different ways you can mog other than I'm just going to like inject chemicals in my face so that I get 0.5 milliliters of bone length protrusion here so that my rating goes up, and now I'm going to like attract more people that I don't even talk to in real life, you know? It's insane. So in general, looks— for the pursuit of looks itself, it's the pursuit of women, right? And I don't diminish them at all for that. Like, we, we want them to be beautiful, we want ourselves to be beautiful to a point, but the feminine nature of that— every man has his feminine, every female has their masculine inside of them, and you need to integrate that. However, what we're seeing is a, let's say, uh, unbalanced application of the feminine in man. And that is the looksmaxing today, whether the preening and they're dyeing their hair and wearing makeup and like lipstick and things. It's like, oh, okay, let's just back up here. Let's leave that to the women instead. The culture of looksmaxing today, of that— and I know not everyone's doing that, but that's That's the representation and the icons. And let's say people that are pushed in social media and the streamers and things, uh, that culture is just cooked beyond the simple fundamentals. This is a separate point, you know, it's rarely a situation where these extensive in-depth procedures look good. It's like the plastic surgery, Instagram hoes, plastic filler in their face. Fake boobs, injectable— injectables in their rears. No one thinks that looks good. Who thinks that looks good? They're just twisted in this game of like wanting to outdo themselves and being self-conscious. And after these procedures, ask them if they feel better. No, they often feel worse because now they've just fed into it more. And not to mention all of the toxic plastic things you inject in your body, you're going to have health issues. So that leads to inflammation, that leads to your lymphatic system being clogged up, that leads to you looking less attractive over time anyway. So it's the same thing that's infecting young men now in the vein of looksmaxing in the modern world, getting fillers, jaw surgeries, even leg lengthening surgeries, uh, to a, to a certain point. And it's really a toxic culture that's going to lead to a lot of, and has a lot of harm and damage to people mentally, physically. So for the men, aura maxing versus looksmaxing. If you're doing looksmaxing for girls, like I said, that's not the focus. It is a part of life, and that is why a lot of people get into it, is because, hey, I'm not getting the, the girls that I would like to be with, or having a relationship, or I'm not being treated well by other people, whatever. I understand that. If you're doing looksmaxing for that, focus on aura instead. Your energy. The unquantifiable attraction of life force coming from authenticity and an integration of the psyche on the inside, and an acceptance and integration of the ego where you're not triggered and upset and you're not fearful and you're not in the lack mentality and you're not bringing others down and you're not engaging in low frequency behaviors and things. All of that improves your energy. All of that improves your attraction. It also improves your physical looks because our energetic signature has an effect on our physical cells. Like, I haven't delved into this, uh, myself, but I know of people that will say they'll even affirm physical changes in their bodies. And if everything's energy, why wouldn't that be possible? So that's just very interesting to think about. So as a man, if you want to be more attractive, focus instead on a quest. Focus on pursuing something great, becoming a master of your craft. There have been many, many great men with great attractiveness to women. Maybe they're socially on top of their game, beloved by many, who they're not necessarily looks maxed on paper. In fact, a lot of them are not. Some would say that for that reason, if they looked at them, oh, they're cooked, they're never going to amount to anything. That's the culture today. However, they weren't cooked. They were in fact, or have succeeded beyond what most men ever do. They never let their looks or their lack of looks, quote, some that some people may judge them about, limit them. The issue with looksmaxing is when you let these ratios and ideas and everything limit you and cause you to act in a certain way when that girl might have actually enjoyed your company and wanted to be with you and everything, but you never even approached her because you were self-mogging yourself into thinking, oh, I don't look too good today, my, my tongue posture isn't strong enough today. Whereas if you just been yourself, gone up to her, and obviously pursuing all the great positive looks maxing principles that I said in discipline and living life better and energy maxing, you would have succeeded, you know. Most guys today, actually, if you even just go and say hi to a girl, you're up and above all the, all the people that stay in their room smashing their face with hammers to look smacks because they're not even having the, the balls to go and talk to a girl. So that's one side of it. My point being, as a man, focusing on achieving things, being authentic, leveling up, like your capacity to curate and change your reality and create your reality, that is the most masculine principle of all, you know. Like, how can you penetrate the world and change it with your power to something that you want, into an environment that is from your mind into physical reality? Like, that is the most physical, the most masculine principle of all. That is one of the most attractive things in a guy. How can you navigate reality? How can she come into your world that you've created and you are competent and you are able to navigate the world with strength, composure, and stoicism and all the rest of it. You don't have to have good looks for that. And it's far more attractive to women than a guy that's dyeing his eyebrows and making, making it like, all of that comes from insecurity in some way. There's a secure application of the objective looksmaxing principles, as I've said. However, it's absolutely fraught with insecurity today and insecurity, girls can sniff that out. You don't want to be insecure, and there's no need to be. You know, you're taking care of yourself and you're just living and being who you are. Insecurity is only going to make— it's, it's never going to make you better. It's never going to make you more attractive, because the people that have the jaw surgeries and whatever else, they're very insecure. And whereas if they just been themselves and improve themselves naturally, as like, there's so many thousands of ways to improve your looks naturally that you don't have to do these crazy cosmetic surgeries and things. And this is my point on multiple levels. Now, there's also a spiritual element of looksmaxing that I want to mention. We are spiritual beings. We are souls in a body, and this body, this physical form, is not us, okay? I want you to think about this. This body is a vehicle. It is a representation of us. But it is a temporary vehicle. We're renting this. We're in this life, in this physical world, and this is the body that we have for this time around. People can create complexes within themselves and have mental issues because they focus so intently on this, on the looks of the temporary soul vehicle of the body. That they begin to identify with it. And what happens when you identify with something? You attach yourself to it. When you have an attachment, you suffer. All suffering is caused by attachment. This is something, uh, that is talked about in Buddhism and many other philosophical schools of thought. Here, if I think I'm only valuable if I'm X percent body fat or I look a certain way and then, you know, with time my body changes or lifestyle factors change and whatever. I don't believe in like, oh, when you get old you get weak and gross and whatever. But if you're attached to how you looked at 18 years old and then you're 30 and you're still holding on to that attachment because what you are now is not the same as what you were, the attachment, the identification is the issue there, and that can lead to issues. Some say that those who are blessed with good looks have good karma from previous other lives, but it's also a karmic test in this life by using your looks correctly and not becoming identified with those looks. You know, there's people that are— yeah, they may be beautiful, but they are— there's no substance behind them. They're always only focused on how they look. They're empty, they're vapid. Like, that's not development of their soul. That is not the aim of the game. And they fell into the identification karmic trap of having good looks, but then the narcissist archetype, becoming narcissistic about themselves and kind of ignoring the true purpose of this experience, of this reality. So when you attach yourself to something temporary, something in samsara, as we are in this physical reality, the illusory world, then you're going to run into problems. It's as simple as that. Ultimately, the soul perspective, which is what I believe to be the superior one, of course, uh, towards looks maxing— raising your energy, your Vril Force, maximizing your health naturally— is the best way to improve your looks. But also, in this pursuit of looks, we're maximizing our spirit and our energy. So that people are attracted to your aura itself. No one can take away your aura other than you. That way, even if your hair is a little unkempt or you're not mewing correctly at the time, you'll still be the most attractive force you can be. And I'm not even saying that you should pursue these things for the sake of attracting others. It should be a side effect of pursuing greatness, uh, in yourself and elevating on the physical, mental, and spiritual levels. And in that sense, you're also raising your environment around you to be higher as well. And that, I believe, is the highest application of beauty. And the development of looks in general is to be beautiful. God wants us to be beautiful. God does not want us, I believe, to be injecting ourselves with plastic compounds in this fake artificial version of reality that is being pushed by the media and is very shallow. It's like everyone can be beautiful taking care of their energy, taking care of their physical health, getting back to nature. And within that, there's so much improvement to be made that no one is going to be upset with how they look if they're living in alignment with all of that, living in truth and improving their energy in those ways. So I hope that this has been helpful to understand the cult or culture of looksmaxing and modernity today. This is Sol Brah. Thank you for watching.










