A founder's North Star breaks into five parts: what you build, who buys it, why they care, when you'll sell, and for how much. Start rough, refine as you learn. This framework keeps product, market, and exit strategy aligned.
Chapters
If you, if you break down the North Star, it is first, what is your company? The what, right? And that's description, feature, benefit. And then the next one is the who, and that's your ideal customer profile and your ideal persona. That's the who. So the what and the who. And then the why, which is why should a customer even care about you? You know, what is, what is the, the driving force of this customer caring about what it is that you're selling in the first place. And the when, which is when approximately are you thinking about selling your company? And the how much, the how, which is how much do you think you're going to be selling it for when that happens? It's okay if these things are rough, but you need to have something that you can work on over time so that you, so you get closer to refining where that target is, where the center of that target actually is. So that probably will be a really important component in anybody that's building their business to start out with. So you have your what, description, feature, benefit, your who, who is going to buy your product, the why, why should anybody care, the when, when do you think you're going to be able to sell your company, and the how much, how much do you think you're going to be able to sell your company for?
