Brands sit on valuable data like reviews and ratings that AI developers need. Shopify now blocks AI bots by default unless companies pay for access. If you own quality data, you can license it directly or partner with specialists to turn it into revenue.
That's why this is an opportunity for anybody who owns qualitative data to make a business. So good content, good publishing, they don't need to let them crawl for free. They need them to pay. It's a license business that they need to think about. And product data, the same. If you have high-quality product data, high-quality consumer data, ratings, reviews, return information, these are all things they crave. Yeah. So this becomes a business. And I think that's where, you know, brands need to think along and say, do I own something that is an asset, a potential asset to the AI models? If so, that's a business. And if you can't do it yourself, well, partner with someone. That's why, for example, Shopify now excludes AI bots and agents by default because they say, well, the default is you can't get in. But if you do want to come in, let's make a deal. So if you want my data, you can pay. That's no problem. But it becomes a business model. Data, your product data becomes a business model. It's different to what it used to be. That's why people struggle with that.
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