Generation X & Boomer: Die übersehenen Zielgruppen im Ecommerce
In this short German‑language teaser, the speaker first outlines the six key ecommerce statistics that make Generation Z the current focus of marketers – it is the largest demographic, holds the most purchasing power, is relatively active online, represents the biggest group of shoppers, shows the highest brand loyalty and enjoys the lowest return rate. Using these data points as a benchmark, the video then pivots to argue that Generation X and Boomers are largely ignored despite representing a substantial, untapped market. The overall purpose is to prompt ecommerce professionals to broaden their targeting strategy beyond Gen Z and consider the older generations as valuable customers.
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