Competitors are updating their assortments, hitting trends, undercutting prices, and improving quality. Dismissing them as cheap doesn't work. Consumers decide what's a brand, not you.
So, you know, maybe we don't consider that as being a brand, but who cares what we say? Yeah. It's the consumer who does the voting. And apparently at the moment, they are, you know, more on brand, they are more frequent in updating assortments, they're closer to what's hot and whatnot. They have a price point you can't beat. They're improving quality. You know, it's— I would be really careful to discount them. And I wouldn't limit them to be only cheap and cheerful at all. I would take them really seriously. And therefore, I would say this problem remains.
KI im Handel: zu teuer? Abwarten auch. | Agentic Commerce | Zwei mit Schuss #105
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