Steve Whiteley's directing reel cuts between pitching an app called Swiped, which aims to reduce selfie culture and make people more present, and behind-the-scenes production moments. The reel shows his range across product positioning, on-set direction, and casual storytelling.
Chapters
Everyone smile!
My vision for Swiped is making people more present. It's gotten to the point now where people are standing on the edges of buildings taking selfies. They're dying for likes, literally.
You need to be more present, I'd like to encourage you just to try your best to remain still.
So anyway, a friend of mine had used the guy's service before, and she recommended I get in touch. I was a bit nervous, but they were really professional. Hey! And now it's like our relationship is back in the honeymoon period.
What are you looking at?
It's like the moon and stuff.
Oh, that's nice, isn't it?
Mm-hmm.
I mean, we actually talk, and occasionally we even laugh.
Cheers. So, uh, when it comes to... So we're gonna be fine, mate. Okay, listen, we just had the extra salad for starter. I'm happy to go Dutch. Okay, I'll just get your debit card from your wallet. Just let me know what your PIN code is, mate. You're gonna have to speak louder because I can't hear you. What's your PIN code?
You're angry. Yeah, just a minute before you come.
Would you say you're a Buddhist? Would I say I'm a Buddhist? Yeah, I'd say I'm Buddhist. When we started this thing back in 2014, no one else was doing it. Then we had some dickhead copycats who misinterpreted our vision and started doing it for the wrong reasons. The Buddha would definitely not approve.
Are you concerned that by not hiding your identity, you run the risk of going to prison?
If that's the price we have to pay for getting our message out there, then so be it.
Oh shit! Hey, what? What? What? What?
Retirement ain't always cracked up to be. The life of a geriatric ain't easy. Retirement ain't always cracked up to be. The life of a geriatric ain't easy. Shout goes out to the Tesco. Shout goes out to the Waitrose. Shout goes out to the Saintsbury representing the gluten-free. Gluten-free. Get with me, eat respectfully. I'm gluten-free. Gluten-free. Cut. Dean, can you bring the fan in a little bit closer please? It's just not quite blowing in the hair. Brums, when am I gonna get in a video?
