A jet seller shifted from chasing sales to inspiring younger people through TikTok. They now focus on teaching work ethic and face-to-face connection, which they see eroded by phone culture. They opened a physical showroom and use social media to reach people where they actually are.
Chapters
I started it because I wanted to sell more airplanes. I thought if I was going to sell one more, but we have done some business out of it, but I'm getting much more satisfaction now knowing that the younger kids are being inspired and motivated, and not just about airplane industry, but just work ethic, general relationship, talking with people. And people have gone away from that because there's so much on telephones. People, when they go out, want to get the best table and the best club, and all they're doing is this. So that social network of being face-to-face with people is minimized, and that's why we're doing the showroom. That's why we're doing what we do, but that we're trying to get to people from social media because that's where people are looking.