Steve Varsano installed an Airbus A319 fuselage in his Park Lane showroom window to stand out from travel agencies and toy stores. The interior has club chairs and a couch, with visual effects that simulate flying clouds and acoustic design to make visitors feel like they're in the air.
Chapters
14 years ago, I had to come up with the idea how to build the best showroom in the world. But the biggest issue was, what the hell do I put inside the window of this showroom? I had to make sure that people looking in from the window outside didn't think this was a travel agency or a toy store that sold toy airplanes. So I came up with the idea, first of all, how do I get an eye-catching giant airplane fuselage in the front window on Park Lane for the showroom? And I decided to build this Airbus 319 corporate jet to get everybody's eyes as they're driving by in their cars to see what the hell is in that window. I had to think, how am I going to make it cosmetically appealing to really everybody? Because the problem is you don't want to design something that really is distasteful for some people and something attractive or sexy or crazy or sort of over the top. So we wanted to get something contemporary, something pleasing on the eye, something that really doesn't object to anybody. And this is what we came up with. We had a seating area, like lounge area. As you walk in further, we had this other couch with another big, big club chairs. As you look out the windows here, you can see the clouds are moving just as if you're flying. Acoustic
