Steve Varsano sold his fast-food chains to Yum Brands, then spent a year helping them expand into Russia and Eastern Europe. He noticed airplane models on executives' desks, realized they were interested in aviation, and used those relationships to break into selling private jets.
Chapters
At one time, we were in the fast food restaurant business. We owned a couple of big fast food chains. We sold the company to Yum Brands, which is the KFC, Pizza Hut guys. I had to stay with them for one year after I sold them the company. They wanted me to come to Europe and help me expand into Russia, Ukraine, Central Eastern Europe, and all that stuff. In those days, people over in those countries wanted to do business with these Fortune 500 companies. So I'd use that business card to get in to see all of these mega people in Russia and Ukraine. When I went in to meet them, I used to see these airplane models on their desk. Through that whole process, I actually built a network of people. I used that whole network to get back in the airplane. Incredible.