Steve VarsanoFounder at The Jet Business

How much of sales is conscious vs subconscious?

Name: How much of sales is conscious vs subconscious?
Uploaded: 2023-12-11T16:25:50+00:00
Duration: 57 s
Channel: Steve Varsano
Description: In this brief monologue, the speaker reflects on the balance between conscious and subconscious elements in sales communication. He emphasizes the…

11 Dec 2023 · 1 min

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In this brief monologue, the speaker reflects on the balance between conscious and subconscious elements in sales communication. He emphasizes the importance of being consciously aware of what you say to avoid saying inappropriate things, noting that a lack of filter can cause trouble. He stresses the need to know your audience—whether a buyer, seller, friend, or family member—and to adjust your speech accordingly. The speaker points out that the environment (e.g., being in a car with a spouse versus being alone) influences how people speak, suggesting that while these adjustments feel subconscious, they are actually guided by a conscious awareness of context and human nature.

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How much of sales is conscious and subconscious? I'm not really sure if there's a measurement. Definitely conscious of what you want to say. If you're not thinking of what you're saying, then you get yourself in trouble. That's usually what they call people that have no filter. They say things when it's not the right timing or in the right place or in the right environment or around the right people. You know, you have to be sort of conscious. Know your audience. This is so important. You're talking to a buyer or a seller or a friend or a relative. You are going to talk differently to different people, not because you're trying to hide anything. I mean, if you're in the car with your your husband or your wife and you're talking to somebody on the phone, a business associate or even a friend, you're going to talk differently than if you're in a room by yourself with nobody around you. Of course you're trying to hide anything, just people's personalities when they talk on the telephone or they're in front of somebody is different depending on who is around their environment. It's just human nature and that's people adjusting themselves to the situation. That is sort of subconscious, but it is a little bit more conscious.