Steve VarsanoFounder at The Jet Business

How our corporate jet marketing has changed.

Name: How our corporate jet marketing has changed.
Uploaded: 2025-04-02T13:00:42+00:00
Duration: 59 s
Channel: Steve Varsano
Description: In this YouTube segment, Steve Varsano explains how his company's aircraft sales approach has evolved from traditional guerrilla outreach—cold‑calling…

2 Apr 2025 · 1 min

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In this YouTube segment, Steve Varsano explains how his company's aircraft sales approach has evolved from traditional guerrilla outreach—cold‑calling owners and securing seller mandates—to a modern, inbound‑driven model powered by a physical showroom, global brand recognition, and social media. He notes that the new strategy now generates unsolicited buyer and seller inquiries, reducing reliance on outbound prospecting. Varsano also outlines plans to streamline and digitize the sales journey using AI, robotics, and other emerging technologies, emphasizing his active engagement with younger, tech‑savvy professionals to stay at the forefront of industry innovation and improve the customer experience when selecting and purchasing a plane.

Chapters

Do you have your CRM set up, or how does it work? It started that we have sort of guerrilla marketing. We have to actually call the owners of airplanes, see if they're moving up. And originally, before we had the showroom, we would always try to get a mandate to represent the seller, and then you get the buyers to come to you because you have the airplane. But now, because of the showroom, because of social media, because of our name around the world, now we're getting a lot of people who come to us on their own asking us to help them buy an airplane or sell their airplane. So we're actually getting as much, if not more, unsolicited inquiries asking us to help work with them, and we're going to try to simplify the process with digitalization and AI and robotics, all this stuff that everything is being used in the world today. It's coming quickly and trying to keep current because I engage with a lot of younger people and a lot of technology people just out of curiosity or from social media or just from my desire to be up to date with every technology that's coming out. So I'm trying to stay on the forefront and how I incorporate it into the process of taking people through this journey of selecting and buying an airplane.