Steve Varsano sells corporate jets mostly through walk-ins at the showroom and social media prospects who visit in person. Social media makes plane ownership seem normal, even though it's still rare. Both channels funnel people to the same place: the showroom.
Anybody come in there and just be like, "Hey dude, I saw the thing and ended up buying a plane?" Yes, the answer is definitely yes.
And not only have I had people just walk in the showroom and said, "I'm looking to buy something," they signed an agreement right there to have me represent them to go find the plane or to sell the one they have. But actually, as a result of social media the last year, we're actually getting people who are coming in here because of the social media. So it's double. You have social media people that are looking to buy a plane and they're coming into the showroom. It's a double benefit.
Plane ownership is a real rare thing though, right? The funny thing is when you look on social media nowadays, it looks like almost everybody has a plane.
Now that you bought your first Gulfstream, the charter market, that's the really active market. During COVID it really skyrocketed. There was about a 50% increase in the number of people who were flying on a charter airplane, and 50% of those people never flew on a corporate jet before.