Steve Varsano explains how The Jet Business protects high-profile clients buying or selling aircraft. Most demand strict confidentiality, so the company rarely reveals client identities. The showroom has a hidden rear door that lets clients slip in and out unseen, away from paparazzi and competitors.
Chapters
I've met with a lot of famous people and celebrities, both personally in my social circles and professionally. But of course, most people who are buying or selling their airplane, they're pretty confidential about the situation. So we usually don't try to share that kind of information with people, and I think our clients respect that kind of choice. There are some that will allow us to, but then again, in different markets they're well known, in other markets they're not. To show some of that confidentiality, in our showroom we actually have a secret door in the back of the showroom that actually allows people to come in or exit depending on if, let's say, paparazzi is following them in here and then we need to get them out after our presentation, or maybe one of our competitors are in here meeting with us and we have a client coming in and we don't want them to know who's meeting with us. So we use that confidential and secret entrance in some cases where we just don't want two people to meet face to face.