Steve Varsano sold his first jet in 1980 using telex machines and dial-up phones. He traces how communication shifted from the Motorola DynaTAC to email to today's smartphones, but argues that selling a jet still demands real effort and personal touch, not just better tools.
Chapters
Most of you don't know how lucky you are to be holding one of these things in your hand. I started selling JETS in 1980. Back then, if I wanted to contact somebody, I'd have to use a telex machine. Think of it as a typewriter that sends messages over phone lines, one slow line at a time. Or we'd use a dial-up phone, long clunky calls, but half the time you're just waiting for the line to clear. Then in 1983, Motorola DynaTAC 8000X was released, a huge 1-kilo brick that gave you 30 minutes of talk time before needing a 10-hour charge. Not exactly the game changer, it looked like. Then in 1989 came the first true flip phone, Motorola MicroTAC, small enough to actually carry around. By the mid-'90s, email went mainstream, and for the first time, we could send messages across the world in seconds. And today, most of us carry supercomputers in our pockets, able to learn anything instantly or see and speak to someone on the other side of the world in real time. So has my job selling jets become easier? In some ways, sure, but a jet still doesn't sell by itself.