Steve VarsanoFounder at The Jet Business

Many people ask me why I built the showroom in London - Let me tell you why!

Name: Many people ask me why I built the showroom in London - Let me tell you why!
Uploaded: 2025-03-01T15:53:50+00:00
Duration: 46 s
Channel: Steve Varsano
Description: Steve Varsano moved his aircraft brokerage showroom from New York to London because he met a woman there. He later justified it with market logic: 65% of…

1 Mar 2025 · 1 min

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Steve Varsano moved his aircraft brokerage showroom from New York to London because he met a woman there. He later justified it with market logic: 65% of jets are in the US, but 90% of brokers are too, leaving Europe, Africa, the Middle East, and Asia largely ignored.

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Biggest reason we do most of our major decisions in our life is because of a woman. I met a woman here in London. I was going to build a showroom in New York, and I started— kept coming back and forth to London to see her. Eventually, I convinced myself in my head it made more sense to do it in London than in New York, and that's how I ended up here 15 years ago. That world outside the US is very ignored by the majority of the American aircraft brokers. Those are 90% of the brokers in the world. 65% of all the jets are in the United States. I justified it in my head. I wanted to be here because all of these people in Europe and Africa and the Middle East, Asia, they just got ignored. I thought it would be a good idea to put this in London where a lot of these people flew through and meet these people. Ended up being the right decision, but for a reason that is not because of the business.